В этом году за фестивальные награды боролось 802 работы от участников из 18 стран мира в 8 конкурсах: CREATIVЕ, BRANDING, MARKETING EFFECTIVENESS, MARKETING SERVICES, MEDIA, DIGITAL, CRAFT И MASS MEDIA.
Конкурсные проекты оценивали 3 состава международного жюри, представленные профессионалами рекламных рынков разных стран, которые имеют многочисленные награды престижных мировых фестивалей и разделяют принципы миролюбия, равенства и объективности.
Creativе жюри оценило работы в категориях CREATIVЕ, BRANDING И CRAFT.
Состав жюри Marketing & Digital оценил кейсы в конкурсах MARKETING EFFECTIVENESS, MARKETING SERVICES, MEDIA, DIGITAL.
Состав жюри Mass Media – в MASS MEDIA CONTEST.
Судейство конкурсных работ проходило в 2 этапа. На первом этапе члены жюри самостоятельно в онлайн формате оценивали поданные кейсы участников. Вторым этапом стали онлайн-заседания трех составов жюри 14, 15 и 16 декабря, где были определены финалисты и победители Фестиваля.
Победители международного фестиваля креативности "Белый Квадрат":
GRAND PRIX
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
entry There Is No Torture In Russia, agency Zebra Hero, Russia
CREATIVE
F. FILM
F1 TV / Screens
Silver
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan, Kazakhstan
Series of entries "The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens", agency Ogilvy Thailand, Thailand
Bronze
entry Stories that surprise, agency Zebra Hero, Russia
Short-list
entry Details that matter, agency Voskhod for peace, Russia
Series Everyone's watching - entries Gangster movie, Vampire movie, Love movie, agency GForce/Grey, Kazakhstan
F2 Online
Silver
entry Metaverrrrrrr, agency The Leo Burnett Group Thailand, Thailand
Bronze
Series Rolton Stereotypes - entries Student, Professor, Margo, agency BBDO CA, Kazakhstan
entry Stories that surprise, agency Zebra Hero, Russia
Short-list
entry POMADELLA, agency SOCIALIST, Russia
entry Your business, agency Marvelous, Russia
F4 Film for non-profit / charity
Gold
entry We will become better, agency Voskhod for peace, Russia
Short-list
entry The Step Cracker , agency Dentsu Creative Portugal
P. PRINT
P1 Print
Gold
entry The Bigger Crash, agency Jung von Matt, Germany
R. RADIO & AUDIO
R1 Radio & Streaming
Short-list
entry There Is No Torture In Russia, agency Zebra Hero, Russia
O. OUTDOOR
O4 Ambient
Short-list
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
K. INTEGRATED
K2 Digital Campaign
Silver
entry Nothingwhopper, agency Nectarin, Russia
Bronze
entry Real Street Style, agency GUT, Argentina
K5 Brand Loyalty Campaign
Silver
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan
K6 Breakthrough on a Budget
Bronze
entry Beer Ballet, agency Voskhod for peace, Russia
K7 Selfpromo
Short-list
entry Project Baby, agency Serviceplan Russia, Russia
K8 Creative Strategy
Bronze
entry Swopbox, agency CJ WORX, Thailand
K9 Non-profit / charity campaign
Short-list
entry #soundoff, agency proof., Bulgaria
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
entry No More Waiting, agency TBWA Thailand
Bronze
entry The Movies That Made From Us, agency BBDO Bangkok, Thailand
Short-list
entry POMADELLA, agency SOCIALIST, Russia
N5 Brand experience
Short-list
entry Cowine Test, agency Kitchen, Russia
N6 Brand Integration & Sponsorships/Partnerships
Silver
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
N7 Non-profit / charity
Silver
entry We will become better, agency Voskhod for peace, Russia
entry There Is No Torture In Russia, agency Zebra Hero, Russia
U. CREATIVE USE OF MEDIA
U3 Print / Outdoor
Bronze
entry The Eyeballs Heist, agency Wunderman Thompson Thailand
U5 Events
Bronze
entry The driver's whistle, agency Agencija 101, Slovenia
U6 Digital & Mobile Platforms
Silver
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
U8 Non-profit/charity
Gold
entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand
Bronze
entry The Act that Does Not Exist, agency Zebra Hero / SETTERS, Russia
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Silver
entry Sverdlovsk Philharmonic Identity, agency Voskhod for peace, Russia
Bronze
entry Tourist Brand Identity for the city of Kungur, agency Voskhod for peace, Russia
Short-list
entry TRA LA, agency This is Pacifica, Portugal
B2 Rebrand / Refresh of an Еxisting Brand
Silver
entry ABAY KAZAKH STATE ACADEMIC OPERA AND BALLET THEATER BRANDING, agency SEED, Kazakhstan
Bronze
entry "Subbota" (en. "Saturday"), agency Voskhod for peace, Russia
entry Spasibo!, agency Terminal Design Branding Agency, Russia
B3 Promotional Printed Materials
Short-list
entry "Subbota" (en. "Saturday"), agency Voskhod for peace, Russia
entry Polar Pass, agency Art. Lebedev Studio, Russia
B4 Promotional Item Design
Bronze
entry Facts to Taste, agency TDI GROUP, Belarus
B5 Brand Environment & Experience Design
Short-list
entry ULTIMUM ASTRUM*, agency Volga Volga Brand Identity, Russia
B7 Design Craft
Silver
entry Type Donation, agency White Rabbit Budapest, Hungary
Short-list
entry Engraved legend, agency Serviceplan Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Bronze
entry Qur Code, agency Tataurov, Atlasov, Panfilova, Russia
Short-list
entry Vika & Nika, agency Suprematika, Russia
entry f(t), agency Suprematika, Russia
entry Sarob, agency MA'NO Branding, Uzbekistan
X2 Packaging of non-food products
Gold
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
Bronze
entry i2lfe, agency Suprematika, Russia
X3 Innovation in Рackaging
Bronze
entry Swopbox, agency CJ WORX, Thailand
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Silver
entry The Dyatlov Pass, agency Voskhod for peace, Russia
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Silver
entry Nike & Motility. Sports without exception, agency REDKEDS, Russia
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
Bronze
entry The Alternative Lebanon, agency Phenomena, Lebanon
E3 Brand Launch/re-launch Campaign
Short-list
entry Garage Hardcore, agency AIDA Pioneer, Belarus
E4 Breakthrough on a Budget
Gold
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
Short-list
entry AI Anxiety Meter, agency Bruketa&Zinic&Grey, Croatia
A2 Brand Experience
Silver
entry Uber Secret Gig on Wheels, agency DPG Russia, Russia
Bronze
entry Dirol Don't Drop, agency emg, Russia
А4 Consumer Engagement
Gold
entry Franck Beestro, agency Imago Ogilvy, Croatia
Bronze
entry Dirol Don't Drop, agency emg, Russia
Short-list
entry The Eyeballs Heist, agency Wunderman Thompson Thailand, Thailand
A5 Strategy
Silver
entry Swopbox, agency CJ WORX, Thailand
A8 Retail Promotions & Competitions
Short-list
entry Advertising serial about the advertising game "Win an iPhone in My A1", agency Salmon Graphics, Belarus
A9 Sponsorship & Brand Partnership
Short-list
entry Beer Ballet, agency Voskhod for peace, Russia
A10 Breakthrough on a Budget
Silver
entry Footprints of Extinction, agency Inbrax, Chile
Bronze
entry Language Buff, agency Grape, Russia
A11 Non-profit / charity
Silver
entry Facts to Taste, agency TDI GROUP, Belarus
C. PR
C1 PR Practices & Technics
Bronze
entry Franck Beestro, agency Imago Ogilvy, Croatia
C4 Use of Events & Stunts
Short-list
entry Uber Secret Gig on Wheels, agency DPG Russia, Russia
C6 Campaign
Silver
entry Shot On a Miele Oven, agency Serviceplan Russia
C8 Sponsorship & Brand Partnership
Short-list
entry Swopbox, agency CJ WORX, Thailand
C9 Real-time Response
Bronze
entry Nothingwhopper, agency Nectarin, Russia
C10 Breakthrough on a Budget
Short-list
entry Beer Ballet, agency Voskhod for peace, Russia
C11 Non-profit / charity
Gold
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
Silver
entry Anti-marking, agency Voskhod for peace, Russia
H. DIRECT
H1 Channels
Silver
entry The Last Slide, agency Grape, Russia
H6 Breakthrough on a Budget
Gold
entry The Last Slide, agency Grape, Russia
H7 Non-profit / charity
Gold
entry Anti-marking, agency Voskhod for peace, Russia
Silver
entry Facts to Taste, agency TDI GROUP, Belarus
Bronze
entry the resume that makes the difference, agency digitouch mktg, Italy
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
Silver
entry Dirol Don't Drop, agency emg, Russia
CS3 Consumer Durables
Gold
entry Real Street Style, agency GUT, Argentina
Silver
entry Shot On a Miele Oven, agency Serviceplan Russia
CS6 Retail, e-commerce
Gold
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
Bronze
entry Nothingwhopper, agency Nectarin, Russia
CS9 Media / Entertainment
Silver
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
CS10 Non-profit/Charity
Gold
entry The Act that Does Not Exist, agency SETTERS and Zebra Hero, Russia
Bronze
entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand
I. INNOVATIONS
I1 Innovations
Short-list
entry Anti-marking, agency Voskhod for peace, Russia
SPECIAL PRIZE FOR INCLUSION
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
SPECIAL PRIZE FOR COURAGE
entry Anti-marking, agency Voskhod for peace, Russia
MEDIA
V. CHANNELS
V4 Ambient Media
Bronze
entry The Eyeballs Heist, agency Wunderman Thompson Thailand, Thailand
V6 Digital Platforms
Short-list
entry Space Music, agency Voskhod for peace, Russia
V9 Technology
Silver
entry Real Street Style, agency GUT, Argentina
V10 Branded content
Silver
entry The Movies That Made From Us, agency BBDO Bangkok, Thailand
V11 Non-profit / charity
Gold
entry Anti-marking, agency Voskhod for peace, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
Silver
entry LG Service – The Most Reliable Tutorial, agency SEED, Kazakhstan
W3 Excellence in Media Engagement
Silver
entry Real Street Style, agency GUT, Argentina
M. MEDIA CAMPAIGN
M3 Influencer Campaign
Short-list
entry Followers Production, agency Cheil Russia
DIGITAL
D. DIGITAL
D1 Websites
Bronze
entry Space Music, agency Voskhod for peace, Russia
entry The Dyatlov Pass, agency Voskhod for peace, Russia
D3 Pre-rolls
Gold
entry LG Service – The Most Reliable Tutorial, agency SEED, Kazakhstan
Short-list
entry Stories that surprise, agency Zebra Hero, Russia
D5 Digital Campaign
Bronze
entry Nothingwhopper, agency Nectarin, Russia
Short-list
entry J.Hardy, agency AIDA Pioneer, Belarus
entry Tours to Cultures, Yandex creative studio "7.47", Russia
D6 Native Advertising
Short-list
entry Language Buff, agency Grape, Russia
D7 Branded tech and innovations
Bronze
entry HAUTE COUTURE, agency SOCIALIST, Russia
D8 Digital Craft
Bronze
entry The Metavisual, agency &play, Bulgaria
entry The Dyatlov Pass, agency Voskhod for peace, Russia
Short-list
entry Space Music, agency Voskhod for peace, Russia
D9 Non-profit / charity
Bronze
entry Anti-marking, agency Voskhod for peace, Russia
entry VKHUTEMAS.ACADEMY, agency Red Collar, Russia
G. MOBILE
G2 Apps
Short-list
entry Mikhailovsky Theater, agency Touch Instinct, Russia
G4 AR / VR / 360º videos
Bronze
entry Footprints of Extinction, agency Inbrax, Chile
G7 Mobile Tech and Innovations
Short-list
entry Poetry All Around, agency Yandex Creative Studio "7.47", Russia
G8 Non-profit / charity
Bronze
entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand
SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
Gold
entry Shot On a Miele Oven, agency Serviceplan Russia
Silver
entry The Craziest Test Drive, agency Cheil Russia
SI2 Co-creation & Users Generated Content
Short-list
entry Make AI-Generated Art, Not Human-Generated War, agency Pristop d.o.o., Slovenia
SI4 Influencer Campaign
Bronze
entry The Craziest Test Drive, agency Cheil Russia, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
Gold
entry Real Street Style, agency GUT, Argentina
T6 Non-profit / charity
Silver
entry Domestic violence statistics. Now you see., agency FCB ARTGROUP Almaty, Kazakhstan
CRAFT
J. FILM CRAFT
J1 Direction
Silver
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan
entry There Is No Torture In Russia, agency Zebra Hero, Russia
Bronze
entry We will become better, agency Voskhod for peace, Russia
entry Stories that surprise, agency Zebra Hero, Russia
J2 Script
Short-list
entry Everyone's watching. Love movie, agency GForce/Grey, Kazakhstan
entry There Is No Torture In Russia, agency Zebra Hero, Russia
entry Stories that surprise, agency Zebra Hero, Russia
J3 Art Direction
Gold
entry There Is No Torture In Russia, agency Zebra Hero, Russia
Silver
entry Details that matter, agency Voskhod for peace, Russia
Bronze
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan, Kazakhstan
Series Rolton Stereotypes - entries Student, Professor, Margo, agency BBDO CA, Kazakhstan
J4 Cinematography
Gold
entry We will become better, agency Voskhod for peace, Russia
Bronze
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan
Short-list
entry Anyone can grow!, agency FCB Artgroup Tashkent, Uzbekistan
J5 Editing
Gold
entry There Is No Torture In Russia, agency Zebra Hero, Russia
J6 Use of Music & Sound Design
Bronze
entry We will become better, agency Voskhod for peace, Russia
entry There Is No Torture In Russia, agency Zebra Hero, Russia
J7 Animation
Gold
entry There Is No Torture In Russia, agency Zebra Hero, Russia
J8 Visual effects
Silver
entry Details that matter, agency Voskhod for peace, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
Gold
entry Type Donation, agency White Rabbit Budapest, Hungary
Y2 Art Direction
Silver
entry Sverdlovsk Philharmonic Identity, agency Voskhod for peace, Russia
Y3 Illustration
Short-list
entry Pheasant, agency Aritmija, Slovenia
Y4 Photography
Silver
entry The Bigger Crash, agency Jung von Matt, Germany
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
Short-list
entry There Is No Torture In Russia, agency Zebra Hero, Russia
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
Gold
entry The Step Cracker, agency MSTF Partners, Portugal
Silver
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan
entry Stories that surprise, agency Zebra Hero, Russia
Bronze
entry A girl with crayons, agency Saatchi&Saatchi Ljubljana, Slovenia
entry Xiaomi - It's all about love, agency PRT, Russia
entry Anyone can grow!, agency FCB Artgroup Tashkent, Uzbekistan
L2 Print&Outdoor
Gold
entry The Eyeballs Heist, agency Wunderman Thompson Thailand
Silver
entry VOLVO - FOR THE NEW GENERATION, agency Doping Creative Agency, Armenia
Short-list
entry Change here and on the road, agency, LOGA BIGA, Belarus
L3 Radio&Audio
Gold
entry Bedtime Fairy Tales about peer violence, agency SHIFT, Slovenia
Silver
entry Ideas That Change, agency Serviceplan Russia
L4 Branded Content
Gold
entry The Movies That Made From Us, agency BBDO Bangkok, Thailand
Silver
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
Short-list
entry Advertising serial, agency Salmon Graphics, Belarus
L5 Communication Design
Gold
entry Facts to Taste, agency TDI GROUP, Belarus
Silver
entry VODA, agency Salmon Graphics, Belarus
Bronze
entry Cactus, agency AIDA Pioneer, Belarus
MD. DIGITAL & MOBILE
MD1 Digital Tools
Gold
entry AI Anxiety Meter, agency Bruketa&Zinic&Grey, Croatia
entry Real Street Style, agency GUT, Argentina
MD2 Mobile Tools
Gold
entry The driver's whistle, agency Agencija 101, Slovenia
Silver
entry Santa's Call, agency ZOO agencija, Croatia
MD4 Social & Influencer Campaign
Gold
entry The Craziest Test Drive, agency Cheil Russia
Silver
entry be yourself, agency proof., Bulgaria
Bronze
entry British Update, agency LOGA BIGA, Belarus
MA. REACH
MA1 Brand Experience & Activation
Gold
entry IN CHARGE DURING THE NIGHT, agency Agencija 101 d.o.o., Slovenia
Silver
entry Franck Beestro, agency Imago Ogilvy, Croatia
MA2 PR
Gold
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
MA3 Direct
Gold
entry Facts to Taste, agency TDI GROUP, Belarus
Silver
entry Someone is trying to transfer $ 10 off from your account!, agency Ruport, Russia
MK. INTEGRATED CAMPAIGNS
MK5 Selfpromo
Bronze
entry Hodit-Brodit, agency AIDA Pioneer, Belarus
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
Gold
entry Change here and on the road, agency LOGA BIGA, Belarus
Silver
entry Braille Stories, agency GREYnJ UNITED, Thailand
entry Type Donation, agency White Rabbit Budapest, Hungary
S2 Environment
Gold
entry Swopbox, agency CJ WORX, Thailand
S4 Social Projects
Gold
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
Silver
entry Bedtime Fairy Tales about peer violence, agency SHIFT, Slovenia
entry Tours to Cultures, agency Yandex creative studio "7.47", Russia
Bronze
entry Kindness between the lines, agency Nectarin, Russia
S5 Prosperity
Bronze
entry #choosetovote, agency proof., Bulgaria
S6 COVID-19 Communications
Gold
entry Nothingwhopper, agency Nectarin, Russia
S7 Other Projects
Gold
entry Kazakh buy-book, agency GForce/Grey, Kazahstan
Bronze
entry Bedtime stories from Metalloinvest: how a mining and metallurgy company and a creative agency solved the problem of parents' night shifts, agency Radar, Russia
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
Gold
entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand
Silver
entry LIFE CAN CHANGE YOU, agency AMEN ARGENTINA, Argentina
SN3 Gender Equality
Gold
entry Domestic violence statistics. Now you see., agency FCB ARTGROUP Almaty, Kazakhstan
SN4 Social Projects
Gold
entry Facts to Taste, agency TDI GROUP, Belarus
Silver
entry There Is No Torture In Russia, agency Zebra Hero / SETTERS, Russia
SN6 Covid-19 Communications
Gold
entry Cardboard Media, agency Yandex Magic Camp, Russia
SN7 Other Projects
Gold
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
Silver
entry #soundoff, agency proof., Bulgaria
AGENCY OF THE FESTIVAL
Voskhod for peace
BELARUSSIAN AGENCY OF THE FESTIVAL
TDI GROUP