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Победители 2022
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Entry Kit
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International
Advertising and
Marketing Festival
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Конкурсы
Creative
F. FILM
F1 TV / Screens
F2 Online
F3 Innovation in Film
F4 Film for non-profit / charity
P. PRINT
P1 Print
P2 Publications
P3 Innovation in Print
P4 Print for non-profit / charity
R. RADIO & AUDIO
R1 Radio & Streaming
R2 Innovation in Radio & Audio
O. OUTDOOR
O1 Billboards
O2 Posters
O3 Digital screens
O4 Ambient
O5 Innovation in Оutdoor
O6 Outdoor for non-profit / charity
K. INTEGRATED
K1 Omni-channel Campaign
K2 Digital Campaign
K3 Social & Influencer Campaign
K4 Brand Launch / Re-launch Campaign
K5 Brand Loyalty Campaign
K6 Breakthrough on a Budget
K7 Selfpromo
K8 Creative Strategy
K9 Non-profit / charity campaign
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
N2 Audio branded content
N3 Interactive branded content
N4 Branded events
N5 Brand experience
N6 Brand Integration & Sponsorships/Partnerships
N7 Non-profit / charity
U. CREATIVE USE OF MEDIA
U1 TV & Other screens
U2 Audio Platforms
U3 Print/Outdoor
U4 Ambient Media
U5 Events
U6 Digital & Mobile Platforms
U7 Social Platforms
U8 Non-profit/charity
Branding
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
B2 Rebrand / Refresh of an Еxisting Brand
B3 Promotional Printed Materials
B4 Promotional Item Design
B5 Brand Environment & Experience Design
B6 Design-driven Effectiveness
B7 Design Craft
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
X2 Packaging of non-food products
X3 Innovation in Рackaging
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Q2 App design
Q3 Social Media Design
Q4 Design of virtual promo-tools
Marketing Effectiveness
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
E2 Long-term Creative Effectiveness
E3 Brand Launch/re-launch Campaign
E4 Breakthrough on a Budget
Marketing Services
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
A2 Brand Experience
A3 Technology & Touchpoints
А4 Consumer Engagement
A5 Strategy
A6 Campaign
A7 Customer Retail / In-store Experience
A8 Retail Promotions & Competitions
A9 Sponsorship & Brand Partnership
A10 Breakthrough on a Budget
A11 Non-profit / charity
C. PR
C1 PR Practices & Technics
C2 Digital & Social
C3 Influencer
C4 Use of Events & Stunts
C5 Data & Strategy
C6 Campaign
C7 Internal Communications
C8 Sponsorship & Brand Parnership
C9 Real-time Response
C10 Breakthrough on a Budget
C11 Non-profit / charity
H. DIRECT
H1 Channels
H2 Data
H3 Digital & Social
H4 Strategy
H5 Campaign
H6 Breakthrough on a Budget
H7 Non-profit / charity
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
CS2 Other FMCG
CS3 Consumer Durables
CS4 Automotive
CS5 Healthcare
CS6 Retail, e-commerce
CS7 Consumer Service & B2B
CS8 Travel / Leisure
CS9 Media / Entertainment
CS10 Non-profit/Charity
I. INNOVATIONS
I1 Innovations
Media
V. CHANNELS
V1 TV & Other Screens
V2 Audio Platforms
V3 Print / Outdoor
V4 Ambient Media
V5 Events
V6 Digital Platforms
V7 Mobile
V8 Social Platforms
V9 Technology
V10 Branded content
V11 Non-profit / charity
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
W2 Excellence in Media Planning
W3 Excellence in Media Engagement
W4 Use of Data
W5 Use of Programmatic
W6 Non-profit / charity
M. MEDIA CAMPAIGN
M1 Integrated Campaign
M2 Low Budget Campaign
M3 Influencer Campaign
M4 Non-profit / charity
Digital
D. DIGITAL
D1 Websites
D2 Interactive projects
D3 Pre-rolls
D4 Web banners
D5 Digital Campaign
D6 Native Advertising
D7 Branded tech and innovations
D8 Digital Craft
D9 Non-profit / charity
G. MOBILE
G1 Mobile websites
G2 Apps
G3 Games
G4 AR / VR / 360º videos
G5 Activation by location / Voice activation
G6 Advanced Learning Technologies
G7 Mobile Tech and Innovations
G8 Non-profit / charity
SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
SI2 Co-creation & Users Generated Content
SI3 Real-time Response
SI4 Influencer Campaign
SI5 Targeted Communication
SI6 Social Business & Commerce
SI7 Non-profit/Charity
T. CREATIVE DATA
T1 Data-enhanced Creativity
T2 Data driven Targeting
T3 Data storytelling
T4 Use of Real-time Data
T5 Social Data & Insight
T6 Non-profit / charity
Craft
J. FILM CRAFT
J1 Direction
J2 Script
J3 Art Direction
J4 Cinematography
J5 Editing
J6 Use of Music & Sound Design
J7 Animation
J8 Visual effects
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
Y2 Art Direction
Y3 Illustration
Y4 Photography
Y5 Copywriting
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
L2 Print&Outdoor
L3 Radio&Audio
L4 Branded Content
L5 Communication Design
L6 Packaging Design
MD. DIGITAL & MOBILE
MD1 Digital Tools
MD2 Mobile Tools
MD3 Digital & Mobile Campaign
MD4 Social & Influencer Campaign
MA. REACH
MA1 Brand Experience & Activation
MA2 PR
MA3 Direct
MA4 Use of Media
MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign
MK2 Brand Launch / Re-launch Campaign
MK3 Brand Loyalty Campaign
MK4 Breakthrough on a Budget
MK5 Selfpromo
MK6 Creative Strategy
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
S2 Environment
S3 Gender Equality
S4 Social Projects
S5 Prosperity
S6 COVID-19 Communications
S7 Other Projects
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
SN2 Environment
SN3 Gender Equality
SN4 Social Projects
SN5 Prosperity
SN6 Covid-19 Communications
SN7 Other Projects