Synopsis Shooting a commercial for First Choice credit card in Metaverse with two famous presenters, Mario and Pattie to represent First Choice’s target market. The presenters were constantly interrupted by the First Choice marketing team – and their increasingly insane suggestions – The use of the two most famous presenters in Thailand, Mario and Pattie to represent First Choice’s target market. They are the perfect pair to highlight the instant benefits of First Choice credit cards. Even though the First Choice ’Metaverrrrrrr’ commercial is yet to be approved by its marketing team, the First Choice credit card’s benefits have received multiple approvals since the first scene. Campaign Info First Choice wants to be a brand for a new generation and the coming of the Metaverse has been a hot topic for new generations across the globe. Proven with the data from Google trend which show the total of search of the word ‘Metaverse’ in October 2021 increased up to 817%. So when we want to promote its credit cards to a young and blockchain-savvy audience, the answer was obvious: why not shoot the commercial entirely in the Metaverse? Therefore, First Choice is jumping on the Metaverse trend with the idea of shooting a commercial in the Metaverse and mimicking the process of making an ad like the real Metaverse. ‘Metaverrrrrrr’. Constantly interrupted by the client team and their insane suggestions. Even though the commercial is yet to be approved, the First Choice credit card’s benefits have received multiple approvals as the credit card of this generation, and the next one, too. As a result, ‘Metaverrrrrrr’ ads reach over 16 million views and more than 100 PR contributions made. More importantly, a lot of people click to apply for First Choice credit cards, with up to 22% proven with new credit card applications.