Ozon Seller is a site for sellers of one of the leading marketplaces in Russia. Owners of small and medium-sized businesses place their goods on the site. In total there are more than 90,000 sellers. Ozon motivates business owners not only to become partners with one of the leaders in ecommerce in Russia, but also to grow in their business. Therefore, the development of creative thinking among entrepreneurs is one of Ozon's missions. Ozon is first and foremost about freedom and limitless possibilities. This is what makes Ozon similar to sellers - entrepreneurs whose business depends on their internal ambitions and the ability to look at situations from different angles. For the development of presents for the season 2022-2023, we chose a strategy of gifts not only for sellers, but also for their children (two categories: 0-2 years old, 3-7 years old). We proposed the concept to unite both children and their parent-entrepreneurs with a single idea. Idea Remember yourself as a child: how much we wanted to grow up, and how cool it seemed to us to be an adult! After all, they adults are so all-powerful - except they can't fly either. And what happens when you grow up - all you talk about is how you want to go back to childhood - that is very carefree. The Ozon team reminds adults and children how cool it is to be a kid. The gift idea will help children to understand the coolness of their childhood and the boundlessness of their world, and for dads and moms it will be helpful to awaken their inner child for new accomplishments without limits, which he acquired with growing up.