Do you know the feeling of flying? When do you achieve what you have worked so hard for? We emphasized that buying premium tires from the Ultra High Performance segment is one of those benchmarks when you realize that you have become a person. We created KeyVisual, the main element of which was a paraglider in the form of one of the Continental UHP tires. The message turned out to be revolutionary, readable and memorable. In communication, it was important to observe two points: product (high-performance tires) and emotional.