Derbent. City of stories Concept «City of stories» is designed to create a single memorable visual image of the city that has been living for more than 2000 years with the help of a brand identity. All this time, stories that took place in the past and taking place in the present are passed over to each next generation of citizens and became a part of their lives and cultural heritage. The original font and logotype based on the form of ancient streets, as well as pattern that repeats the shape of the Derbent fortress complex gates, and other graphic elements reflecting the history and unique architectural style, draw attention to the city, increase its brand recognition and attractiveness for tourists, investors and local residents.