The EPICA brand has released an “Urban Safari”-styled limited collection of yogurts — and branding studio has developed a series of “wild prints that make you want to hunt them down” for it. In 2022, EPICA celebrated its fifth year — and one of the ways to mark their half-decade anniversary was a limited-edition redesigned packaging. The collection featured a different approach to the food zone: the company removed images of fruits from the packaging, instead communicating the ingredients through the color scheme of the patterns. The design covers almost the entire EPICA’s product line: basic drinkable and regular yogurts, Crispy, and XL. Design Department believes that the impact of this experiment goes beyond a single launch — it enables the brand to re-calibrate, and to think more broadly during following projects: “This limited edition offers the designers more room to work — it's an opportunity to let design run wild, come up with an unexpected solution, and commit to something bold". EPICA staff report that the limited collection’s launch has shown good results — it helped achieve a rapid increase in sales and supported the brand's adventurous image.