We were faced with a task of developing packaging design for food supplements by Una Tuna brand, a product in the above average price tier in marketplaces and drugstore chains. The customers are sick and tired of overpaying for hyped up brands – they want good quality for an adequate price and confidence that the product will be beneficial for their health. We decided to build the brand concept on expertise, so that the customer could entrust their health to the new brand. The Una Tuna brand founder Evgeniya Kolodkina is a nutritionist, a dietician and a healthy lifestyle coach who has won her audience trust with her scope of knowledge about wellness. The nature around us is diverse and perfectly balanced. The same is true of the human body that requires a perfect balance of nutrients for health. In design we aimed for a balance between a familiar drugstore packaging look and new touches. The main graphic element mimics the product itself: a capsule and pills of different shapes. The brand name ™ traces the shape of the product and also appears on the side of the bottle in block letters, that makes it visible from a distance, for instance, when it sits on a drugstore shelf. The product line unifying color is black, and a contrasting color helps to differentiate between the products. It helps to identify the sought for supplement without reading the product name. All this resulted in a packaging that fits the product category and inspires the buyer’s interest and trust. Besides, the packaging stands out on the shelf in the drugstore or among other goods in the marketplace, and is easy to remember.