There are more than 2 million amputees in china. Among them, a large number of people only wear one shoe. For people with high amputation, people who cannot afford prosthetics, or those having discomfort wearing prosthetics, most of the time they would have no choice but to stay inside. Shoe purchasing has become one of their biggest challenge and trouble: they buy a pair of shoes just to throw away one of them. As one of the largest e-commerce platforms, Tmall, can we find a way to help this group of people to solve this trouble? As an influential e-commerce platform, we can gather the power of lots of brands. What can we do with these brands? On October 22, 2021, as the 11th China’s Disabled Games begins, Tmall has launched the #OneShoe Project together with seven footwear brands, providing an online service mode for people with disability allowing them to purchase one shoe for only half the price. people can choose left or right, buy one shoe, one that fits them just right. In addition to the online sales plan, Tmall also invited Chinese National Para Games athletes to voice for the # One-Shoe Project, featuring them in the campaign film and print posters to call on more brands to join the # OneShoe Project