It feels like each passing year ups the stress ante. No sooner had the pandemic begun to fade away, than 2022 threw oil on the fires of anxiety. And finding a happy place is getting harder – traveling, a time-tested way to recharge is barely an option. As we look for ways to cope, Yandex Travel decided to bring traveling to you, inspiring people with new places in the country. And for those who could not get away right now, we have made virtual trips. Introducing Tours to Cultures. There are three parts to the project: A site with the soothing traditions of 15 different and unique nationalities living in Russia. A pajama collection decorated with folk designs and made in collaboration with local clothing brands. A playlist with lullabies sung by folk artists and linguistic and cultural natives accompanied by folk instruments. An ambient orchestration written by the composer for each lullaby brings them into the modern world with an even more calming touch. An advertising video we put together talked about the project. We used a motion control system to get the fantastical combination of people and environments at different scales. Off in the background, there’s a mix of actual Avar, Karelian, and Altai lullabies, the voices taken from recorded tracks and set to music that brings them all together while highlighting the cultural differences. The project site garnered a million visitors over the first month, with more than 800,000 listening to the lullabies. The videos got 92 million views. As a result, there was a 50% bump in demand for tourism to go along with 33% more hotel reservations in those regions.