We have created a modern sexual wellness brand that looks and feels like a premium brand, blends seamlessly with trendy gadgets and modern beauty products, while remaining affordable for a wide audience. The category is still somewhat stigmatized in society, and the high cost of products does not contribute to its popularization. We wanted girls and women — the biggest part of the brand's target audience — not to experience shame or difficulties in buying sex toys, but to express themselves and reveal their sexuality, invest in their health and spend their leisure time interestingly. The naming is based on the concept of absence of limits, and the slogan "Play Hard" supports this theme, referring to the functions of the products. The logo is presented in the form of lettering with the name of the brand, each letter resembling the natural curves of the body. We chose an alternate font that rhymes well with the visual identity and aesthetic of the toys. The same motives are reflected in the author's illustrations, which were developed specifically for Nolimits. Each of the 11 products has a unique illustration, which is a play of light and shadow on the body and is made of an individual pair of colors. Images refer to something sacred, conveying sensuality, love for oneself and one's body. We paid special attention to the manuals — they share the general style of the brand. Nolimits toys can already be found on the largest Russian marketplaces: AliExpress, Ozon, SberMarket and Wildberries.