Winner of 25 Cannes Lions awards. With over 600 industry awards to his credit, he is one of Germany's most awarded creatives.  
Born in Hamburg, he was educated at Erlangen University and Kalamazoo College, USA. Before pursuing a career in advertising, he worked in theater with Robert Wilson and Tom Waits, among others. In 1995 he joined advertising as copywriter for Jung von Matt, one of Germany's most creative agencies. In 1999 he joined Philipp und Keuntje as Creative Director, then in 2003 he became Head of Springer & Jacoby.  
In 2008, he became Executive Creative Director and Partner of Serviceplan Campaign, Munich, and in 2016 he headed the creative department of Serviceplan Headquarter in Munich and Serviceplan Cologne.