Irina has been working in advertising for over 15 years. She joined the PHD Russia team in 2014 As Executive Director, Irina manages PHD agency products development, network and financial coordination, agency marketing, staff management and development. Prior to her promotion, she was Group Account Director, also at PHD, working with client Bayer. Irina is experienced in working with brands from various categories. She led communication strategy development, media innovation and analytical tools development as well as exploration of new media directions for Procter & Gamble, TEVA, Bayer, Wimm-Bill-Dann and other companies.

Irina has a degree in sociology. She is co-chairperson of the AKAR pharma communications committee and AKAR webinars moderator on communication in pharmaceutics. She’s jury board member of MedMen Healthcare Creative Awards 2020, Hackathon of Roskachestvo 2021, NPBC 2021, Golden Drum 2022