As Chief Strategy Officer at The Embassy and as a life & business coach, he helps both brands and human beings to find and express their best self in their journey towards a more conscious leadership. In the last 20 years he had won quite a few national and international advertising and design awards, his work was selected by Google for the Lovie Letters website (”Europe’s best and most challenging digital thinking”) and he had partnered with great brands like Bulgari, Epson, Invicta, Save the Children, Action Aid, Moto Guzzi, Vespa, Alfa Romeo, Lavazza, Barilla, Vodafone.