Danny Li, founder of Heaven&Hell, art base, has 22 years of experience in advertising and has won 12 Cannes Lions, including the first Cannes Grand Prix in mainland China, 6 Gold Lions, 3 Silver Lions and 2 Bronze Lions.
He has won more than 300 international creative awards. He was ranked 5th on The Directory Big Won Creative Rankings 2011 Top Art Directors list and 1st on the CampaignBrief Asia Top Art Directors list.
He has worked as ECD at Dentsu mcgarrybowen, GCD at McCann, CD at Leo Burnett, JWT, as well as TBWA, Ogilvy, Havas.