Alexander started his career in advertising at the same time with this century and managed to work as a copywriter, grouphead, creative director and partner in obscenely large and expressly small agencies in Belarus and Russia on the way to the foundation of his agency LOGA BIGA in 2016.
Alexander implemented hundreds of advertising projects in different markets, collected dozens of prizes at White Square, Red Apple, KIAF, Golden Hammer, Idea, Ad Black Sea, Ad Stars, Effie, LAMA and worked in the jury of these festivals.