Abbie is a people- enthusiast who found her way into creative strategy through her love for psychology, which she studied at the University of Manchester.
After having worked at M&C Saatchi in Geneva and Berlin, as well as Publicis Pixelpark and the quest to turn a production company into a 360° agency in the 2010’s she found her place at Saatchi & Saatchi in Zürich where she cracks open the unique intersection of people, brand and products - in that order.
With Jury seats at the OneShow up her sleeves, she is looking forward to meet you and your work.