On June 11 the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square this year was the first time held in combined online / online format. Headliners of business program were presented by creative directors both of networks and local agencies from more than 25 countries of the globe, holders of numerous festival awards including more than 400 Cannes Lions in total. Most of them were jury of the festival this year.
At White Square 2021 7 international jury line ups worked in the format of online conference: Creative, Branding, Marketing, Digital, Media and Mass Media jury. Grand Prix of the festival was decided by Grand Jury represented by jury Chairmen of main line-ups.
This year 901 entries from 25 countries competed for festival awards in contest categories: Creativity, Branding, Marketing, Marketing Effectiveness, Media, Digital and Craft.
Congratulations to the winners!
Creative agency of the festival, which received the biggest number of awards – Instinct .
Belarusian agency of the festival – The agency of Wargaming, Belarus.
Grand Prix
entry Apartmenteka, agency Instinct, Russia
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
Special Prize from Grand Jury: Green Square
entry Birds Will Be Back, agency Havas Turkey
CREATIVE
F. FILM
F1 TV / Screens
Gold
entry Food Waste Apocalypsis, agency Instinct, Russia
Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
entry An Inspired Pigeon, agency Voskhod, Russia
Bronze
entry Separation, agency Havas Creative Group Russia
Short-list
entry Tele2 mobile internet "Follow yourself", agency NOT PERFECT RIGA, Latvia
F2 Online
Silver
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
entry I don’t buy it Act 1, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)
Bronze
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Do what only you can do, agency Voskhod, Russia
entry I don’t buy it Act 3, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)
F3 Film for non-profit / charity
Gold
entry Police Cartoons, agency Zebra Hero, Russia
Bronze
entry Disappearing Stories, agency Mozga Studio, Russia
entry Dolphin - Movie, agency Re:evolution / emg, Russia
Short-list
entry How many times to repeat? Dementia – Aggression from series of entries How many times to repeat? Dementia, agency MOVIE, Russia
O. OUTDOOR
O1 Billboards
Bronze
entry New Year wish, agency AIDA Pioneer, Belarus
O2 Posters
Gold
entry The Last Spark of Communism, agency White Rabbit Budapest, Hungary
Silver
entry Shot on a Miele oven, agency Serviceplan Russia
O4 Ambient
Silver
entry Hayrat, agency Havas Turkey
Bronze
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
O6 Outdoor for non-profit / charity
Bronze
entry The Punch, agency ART UNION, Russia
P. PRINT
P1 Print
Silver
entry GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
entry Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan
Short-list
entry The Prescription, agency 19/84, Russia
P2 Publications
Bronze
entry Ad Moms, agency Possible Group, Russia
R. RADIO & AUDIO
R1 Radio & Streaming
Gold
entry World’s Smartest Radio Spot, agency Publicis Emil Turkey
Bronze
entry deliver the goods, agency proof., Bulgaria
R2 Innovation in Radio & Audio
Gold
entry Birds Will Be Back, agency Havas Turkey
Silver
entry Laundry Records, agency Serviceplan Russia
Bronze
entry Speed Limited Radio Spots, agency Publicis Emil Turkey
K. INTEGRATED
K1 Omni-channel Campaign
Silver
entry I DECLARE, agency PHENOMENA SARL, Lebanon
Bronze
entry HAPPY MINISO NEW YEAR, agency REDBERRY, Georgia
entry In the name of women, agency Mosaic, Russia (moved from K9 Non-profit / charity campaign)
K2 Digital Campaign
Gold
entry Apartmenteka, agency Instinct, Russia
Silver
entry GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
entry Diagnostics in Fashion, agency Havas Creative Group Russia
K3 Social & Influencer Campaign
Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
Silver
entry Laundry Records, agency Serviceplan Russia
Bronze
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
K4 Brand Launch / Re-launch Campaign
Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
Bronze
entry Hamcolates, agency Serviceplan Russia
K5 Brand Loyalty Campaign
Bronze
entry GEORGIA BY POST, agency REDBERRY, Georgia
K6 Breakthrough on a Budget
Gold
entry ANTYfest, agency Voskhod, Russia
Silver
entry Diagnostics in Fashion, agency Havas Creative Group Russia
K8 Creative Strategy
Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
Bronze
entry Hamcolates, agency Serviceplan Russia
K9 Non-profit / charity campaign
Gold
entry Disappearing Stories, Mozga Studio, Russia
Silver
entry Hope to Wear, agency Articul Media, Russia
Bronze
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
N. CONTENT & ENTERTAINMENT
N1 Visual branded content
Bronze
entry Laundry Records, agency Serviceplan Russia
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
entry The Endless Letter on Instagram Stories, RT Creative Lab, Russia
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
N2 Audio branded content
Gold
entry Laundry Records, agency Serviceplan Russia
N3 Interactive branded content
Gold
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
N5 Brand experience
Silver
entry ANTYfest, agency Voskhod, Russia
entry Laundry Records, agency Serviceplan Russia
Bronze
entry GEORGIA BY POST, agency REDBERRY, Georgia
N6 Non-profit / charity
Gold
entry Police Cartoons, agency Zebra Hero, Russia
Bronze
entry Dolphin — Eternal stream, agency emg/Re:evolution, Russia
entry Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection, Creative agency TRIKO, Russia
CRAFT
J. FILM CRAFT
J1 Direction
Gold
entry Food Waste Apocalypsis, agency Instinct, Russia
Bronze
entry An Inspired Pigeon, agency Voskhod, Russia
entry Bet Planet - Bet you can, agency Perspective Pro, Russia
entry Making homes, not houses, agency Voskhod, Russia
Short-list
entry Thanks to the doctors, agency OMD Resolution, Russia
J2 Script
Silver
entry Police Cartoons, agency Zebra Hero, Russia
Bronze
entry I don’t buy it, agency Marvelous LLC, Russia
J3 Art Direction
Silver
entry Do what only you can do, agency Voskhod, Russia
Bronze
entry Disappearing Stories, Mozga Studio, Russia
entry #меняйправила with The Glenlivet, agency VEIN, Russia
Short-list
entry The King's Speech, agency Leo Burnett Moscow, Russia
J4 Cinematography
Gold
entry Food Waste Apocalypsis, agency Instinct, Russia
Silver
entry Bet Planet - Bet you can, agency Perspective Pro, Russia
entry Making homes, not houses, agency Voskhod, Russia
Bronze
entry An Inspired Pigeon, agency Voskhod, Russia
Short-list
entry The Beauty of Sharing, agency Voskhod, Russia
J5 Editing
Gold
entry Do what only you can do, agency Voskhod, Russia
entry Love-development company, agency Voskhod, Russia
Short-list
entry Bet Planet - Bet you can, agency Perspective Pro, Russia
J6 Use of Music & Sound Design
Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Love-development company, agency Voskhod, Russia
J7 Animation
Gold
entry Animators For Belarus, Yulia Ruditskaya, Belarus
Bronze
entry Police Cartoons, agency Zebra Hero, Russia
entry Adobe x Keith Haring | Creativity For All, agency Bakehouse, Russia
entry ADOPTED IS NOT ADAPTED. STORY OF MAX from series of entries ADOPTED IS NOT ADAPTED, agency GREAT, Russia
Short-list
entry Long-awaited reunion, agency Forte, Belarus
J8 Visual effects
Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Food Waste Apocalypsis, agency Instinct, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
Bronze
entry Shot on a Miele oven, agency Serviceplan Russia
Y2 Art Direction
Bronze
entry Shot on oven Miele, agency Serviceplan Russia
Y3 Illustration
Gold
entry The Last Spark of Communism, agency White Rabbit Budapest, Hungary
Bronze
entry Ad Moms, agency Possible Group, Russia
entry Blanket Forts, agency Instinct, Russia
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
Gold
entry Birds Will Be Back, agency Havas Turkey
MARKETING
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
Bronze
entry ULTRA SKILL. How to share values of esports' fans and become a brand for gamers, agency Wavemaker Russia
A2 Brand Experience
Gold
entry Apartmenteka, agency Instinct, Russia
Bronze
entry ANTYfest, agency Voskhod, Russia
A3 Technology & Touchpoints
Bronze
entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia (moved from A5 Strategy)
Short-list
entry 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia
entry Pringles Dreamwalkers, agency Re:evolution, Russia
А4 Consumer Engagement
Silver
entry Wrong Number Operator, agency Yandex Magic Camp, Russia
Bronze
entry engAGEd gate, getbob agency, Belarus
Short-list
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
A5 Strategy
Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
Bronze
entry #wakeupafter6pm, agency proof., Bulgaria (moved from A6 Campaign)
entry GEORGIA BY POST, agency REDBERRY, Georgia
A6 Campaign
Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
A7 Breakthrough on a Budget
Silver
entry Blanket Forts, agency Instinct, Russia
Bronze
entry ANTYfest, agency Voskhod, Russia
entry made with the fruits of diplomacy, agency proof., Bulgaria
A8 Non-profit / charity
Gold
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
Silver
entry Pyros Collection, agency FCB LISBON, Portugal
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Short-list
entry I don’t buy it, agency Marvelous LLC, Russia
C. PR
C1 PR Practices & Technics
Silver
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
Short-list
entry ANTYfest, agency Voskhod, Russia
C2 Digital & Social
Gold
entry Blanket Forts, agency Instinct, Russia
Bronze
entry GEORGIA BY POST, agency REDBERRY, Georgia
C3 Influencer
Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
C5 Campaign
Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
Silver
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
C7 Non-profit / charity
Silver
entry Pyros Collection, agency FCB LISBON, Portugal
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Bronze
entry Disappearing Stories, Mozga Studio, Russia
Short-list
entry I don’t buy it, agency Marvelous LLC, Russia
H. DIRECT
H1 Channels
Gold
entry Wrong Number Operator, Yandex Magic Camp, Russia
H2 Data
Bronze
entry search against violence, agency proof., Bulgaria
H4 Strategy
Bronze
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
entry S7 Visa Recycling, agency GREAT, Russia
H6 Non-profit / charity
Bronze
entry Disappearing Stories, Mozga Studio, Russia
entry Settlements (Favelas), agency Inbrax, Chile
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Short-list
entry Bullying leaves a mark, agency Not Perfect Tallinn, Estonia
I. INNOVATIONS
I1 Innovations
Silver
entry Speed Limited Radio Spots, agency Publicis Emil Turkey
Special Prize from Marketing Jury: Brave Marketing Director Award
entry George from 1973, agency Leo Burnett Moscow, Russia
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
Silver
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
Bronze
entry Pizza of the future: Dodo 2077, tm agency, Russia
Short-list
entry SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand
entry REN, agency AIDA Pioneer, Belarus
E2 Long-term Creative Effectiveness
Gold
entry Apartmenteka, agency Instinct, Russia
Short-list
entry Mom, I ate well, agency VMLY&R, Russia
E3 Breakthrough on a Budget
Silver
entry Settlements (Favelas), agency Inbrax, Chile
Bronze
entry SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand
Short-list
entry ANTYfest, agency Voskhod, Russia
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Gold
entry Warm bread and in bed, agency Suprematika, Russia
Silver
entry Pipndrop, agency Suprematika, Russia
Bronze
entry DODO PIZZA UK, agency The Clients, Russia
entry TMW Brand Identity, agency Vozduh brand & communications, Russia
B2 Rebrand / Refresh of an Еxisting Brand
Gold
entry Milgrad, Depot branding agency, Russia
Silver
entry Porter & Sail — An identity for the New York travel assistant company, agency Shuka Design, Russia
Bronze
entry Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
entry Wanna. Fashion ARketing, Pocket Rocket Agency, Belarus
entry Itrex. Hungry for challenges, Pocket Rocket Agency, Belarus
entry Rebrand of Perm Polytech, agency Electric Brand Consultants, Russia
entry Inzare, Depot branding agency, Russia
B3 Promotional Printed Materials
Bronze
entry Vertigo, agency Dotorg branding & digital, Russia
B5 Brand Environment & Experience Design
Silver
entry SlavNY 20XX, The Agency of Wargaming, Belarus
B6 Design-driven Effectiveness
Silver
entry Rebranding "Krupno ", SUPERMARKET Branding Agency, Russia
B7 Design Craft
Bronze
entry Ad Moms, agency Possible Group, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
entry Highway Rock, The Agency of Wargaming, Belarus
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry Blanc Bleu, Depot branding agency, Russia
Silver
entry WORKAHOLIC COLD BREW, agency The Clients, Russia
entry Souvenir chocolate "color of taste", Vsevolod Abramov, Russia
entry RANA. Spaghetti al nero, agency XPOM, Russia
Bronze
entry Obeliu crafted vodka, agency Not Perfect Vilnius, Lithuania
entry Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
entry Ocard, Depot branding agency, Russia
Short-list
entry BU_Alcateria, agency AIDA Pioneer, Belarus
X2 Packaging of non-food products
Silver
entry Stoic. Gloves with strong durability., agency OTVETDESIGN, Russia
DIGITAL
D. DIGITAL
D1 Websites
Silver
entry Apartmenteka, agency Instinct, Russia
Short-list
entry Eclipse Code - 2 minute site, agency SLD agency, Russia
entry Securing Space, agency Possible Group, Russia
D2 Interactive projects
Bronze
entry Safe-Expression Collection, agency Instinct, Russia
Short-list
entry Meet a Safer Tomorrow, agency Instinct, Russia
D5 Digital Campaign
Gold
entry ANTYfest, agency Voskhod, Russia
Bronze
entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
Short-list
entry search against violence, agency proof., Bulgaria
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
D6 Social & Influencer Campaign
Gold
entry George from 1973, agency Leo Burnett Moscow, Russia
Bronze
entry I don’t buy it, agency Marvelous LLC, Russia
entry Laundry Records, agency Serviceplan Russia
Short-list
entry made with the fruits of diplomacy, agency proof., Bulgaria
D7 Native Advertising
Bronze
entry Diagnostics in Fashion, agency Havas Creative Group Russia
D8 Branded tech and innovations
Silver
entry George from 1973, agency Leo Burnett Moscow, Russia
Bronze
entry MTS LIVE XR, agency Mosaic, Russia
Short-list
entry Tele2 Gigabeats, agency Affect, Russia
D10 Non-profit / charity
Gold
entry Police Cartoons, agency Zebra Hero, Russia
Silver
entry Disappearing Stories, Mozga Studio, Russia
entry I don’t buy it, agency Marvelous LLC, Russia
Bronze
entry Dolphin - Palms, agency Re:evolution / emg, Russia
entry Hope to Wear, agency Articul Media, Russia
entry Wild Delivery, agency SETTERS, Russia
Short-list
entry Our country's destiny is now in your hands!, agency Leavingstone, Georgia
entry Women Should, agency Endorphin, Azerbaijan
Special Award “For Bravery” from Digital Jury
entry Women Should, agency Endorphin, Azerbaijan
G. MOBILE
G1 Mobile websites
Short-list
entry Badoo Hotline, agency BALAGAN&BETA, Russia
G7 Social Content
Bronze
entry The Endless Letter on Instagram Stories, RT Creative Lab, Russia
G9 Non-profit / charity
Gold
entry Disappearing Stories, Mozga Studio, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
Gold
entry Apartmenteka, agency Instinct, Russia
entry Water Index, agency Havas Turkey
T4 Use of Real-time Data
Bronze
entry engAGEd gate, getbob agency, Belarus
T6 Non-profit / charity
Short-list
entry Dolphin - Palms, agency Re:evolution / emg, Russia
MEDIA
M. MEDIA CAMPAIGN
M2 Low Budget Campaign
Gold
entry Wrong Number Operator, Yandex Magic Camp, Russia
Bronze
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
M4 Non-profit / charity
Bronze
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
V. CHANNELS
V1 TV & Other Screens
Short-list
entry George from 1973, agency Leo Burnett Moscow, Russia
V2 Audio Platforms
Bronze
entry World’s Smartest Radio Spot, agency Publicis Emil Turkey
V4 Ambient Media
Short-list
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
V6 Digital Platforms
Gold
entry ANTYfest, agency Voskhod, Russia
Silver
entry GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
entry Diagnostics in Fashion, agency Havas Creative Group Russia
Short-list
entry "First hugs": online school for parents from Skillbox and Huggies, agencies KB-12, Mindshare, Russia
V7 Mobile
Short-list
entry 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia
V8 Social Platforms
Silver
entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia
Bronze
entry The Sign of Tenderness, agency VMLY&R, Russia
V10 Branded content
Bronze
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
V11 Non-profit / charity
Gold
entry World without doctors, agency emg, Russia
Silver
entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Bronze
entry Disappearing Stories, Mozga Studio, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
Silver
entry Water Index, agency Havas Turkey (moved from M1 Integrated Campaign)
Bronze
entry ANTYfest, agency Voskhod, Russia
entry George from 1973, agency Leo Burnett Moscow, Russia
W3 Excellence in Media Engagement
Gold
entry Wrong Number Operator, Yandex Magic Camp, Russia
Bronze
entry AXE Collision Games, agency Goose Gaming, Russia
Short-list
entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
W5 Use of Programmatic
Short-list
entry Speed Limited Radio Spots, agency Publicis Emil Turkey
W6 Non-profit / charity
Gold
entry World without doctors, agency emg, Russia
Mass Media Award
entry World of Tanks Artbook, The Agency of Wargaming, Belarus
entry Police Cartoons, agency Zebra Hero, Russia
entry The Punch, agency ART UNION, Russia
Special Prize of Mass Media Jury
entry Draniki, agency Salmon Graphics, Belarus
Special Prize from DIGITAL PARTNER OF THE FESTIVAL - Artox Media Digital Group
Entry A-100 Comics, A-100 Petrol Station Group, Belarus
Special Prize from souvenir partner of the festival – Project 111
Entry Branding for a carbonated energy drink, PG Brand Reforming, Belarus
Also creative contest of YOUNG CREATORS was held on the Festival. The contest was supported by Crello brand - a graphical online platform with which you can easily create creative static and dynamic content in minutes, using ready-made templates or creating projects from scratch.
The Organizer of White Square festival – Association of Communications and Marketing Agencies of Belarus is thanking all the participants, jury members and partners of the Festival and wishes new wins and inspiration!