The Innovation Center is a part of the extensive project for digital business transformation of Gazprom Neft. Key activity of the center is research of cutting-edge technologies in warehouse and transport logistics. The team studies and tests such emerging technology trends of the supply industry as big data, blockchain, artificial intelligence, robotization, and IoT. Volga Volga has designed the merchandise for the Center's opening day, which took place on September 3, 2021 in Zifergauz, Gazprom Neft digital transformation cluster on New Holland Island. The goal of the agency was to create a concept that reflects the mission of the center and the essence of its work. The design is based on the idea of a microchip pattern and a dot as a symbol of the digital environment. The pattern of dots is placed in the shape of a storage box layout. In this way, the concept becomes multifaceted and combines three meanings: storage, logistics and digital system. The inscription "Big bag news" helps to make the merchandise personalized and more relatable for the team: Bigbag is the informal name that the employees chose for their community. Based on this concept we have designed a series of merchandise that can be actively used every day.