White Square | Белый Квадрат



The driver's whistle

Advertised product



In Slovenia, 1,500 litres of beer are consumed at well attended football matches. Researches have shown that after alcohol is consumed, the risk of a traffic accident increases up to 15x. After Mastercard launched the first chat bot in the world that enables spectators to order food and drinks to their seat, we have furnished it with a really special functionality. Each user who orders two or more beers get a personal note after the match - we politely ask him or her to call a taxi with a link to a phone number. The functionality has been triggered by 23 % of users of chatbot. 55 % of them has called a taxi.