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Name

Sound to see. Color to hear

Advertised product

Samsung Neo QLED 8K & Q Series Soundbar

idea

We demonstrate the capabilities of a premium Neo QLED 8K TV with a Soundbar through dance – performed by Kazakhstani contemporary dancers. In the video, an exciting dance completes the features and benefits of pairing a Samsung 8K QLED TV with a sound bar. The story of our heroes tells about two lovers who cannot be together, but strive for each other, and meet in the finale. The classic trope about Romeo and Juliet, Yenisei and Angara, Kozy Korpesh and Bayan Sulu, and Pyramus and Thisbe symbolize the love that happens despite all possible circumstances. To show the single harmonious experience of the interaction of a TV and a Soundbar through the sensual language of contemporary dance in the rich natural scenery of Kazakhstan. The campaign slogan is “Sound to see. Color to hear”