Background: BeeTV - is the online video streaming service, sub-brand of the Beeline Kazakhstan mobile operator. Task, what we want to say: Previously, BeeTV video streaming service was available only for the Beeline Kazakhstan mobile operator subscribers. But now - it’s free and open for everyone! Insight: It’s hard to do some important things if everyone is watching you: when you a teenager you shy to kiss a girl; you cannot work if people stare at your computer screen; you cannot steal a diamond from a museum, etc. Idea: Heroes of movies and TV series can do nothing in the most important moments, because… everyone is watching them now! Even you, while watching this ad.