We know for sure: the right tire can change everything. We made a video about Continental's winter non-studded tires on Lake Baikal with a bigfoot in the title role. Ice is a severe test for non-studded tires, and metaphor is in some ways the only way for us to understand or comprehend the world, which is why we chose the image of Bigfoot. In the video, he waits for someone for a long time, and in contrast to his measured life, there are shots of a car rushing at high speed across the ice and deftly overcoming sharp turns. Where is the Bigfoot in a hurry and what is the Bigfoot waiting for? Especially to find answers to this question, we shot a commercial about Continental tires on the ice of Lake Baikal. We have confirmed the quality of Continental brand products. The result of our work is a 30-second video that accurately reflects all the characteristics of tires for the northern winter: the quality of grip with the road of the studs of the tires, which allows you to fearlessly move on slippery ice and snow, tire reliability under all circumstances. Even when meeting a Yeti. The OLV campaign will run until the end of November. The numbers for the first half of November look like this: Views: Plan - 5 067 101 Fact - 5 274 275 Currently overfulfilled by 5%. Clicks: Plan - 41 516 Fact - 44 455 Currently overfulfilled by 7%.