We know for sure: the right tire can change everything. We made a video about Continental's winter non-studded tires on Lake Baikal with a bigfoot in the title role. Ice is a severe test for non-studded tires, and metaphor is in some ways the only way for us to understand or comprehend the world, which is why we chose the image of Bigfoot. In the video, he waits for someone for a long time, and in contrast to his measured life, there are shots of a car rushing at high speed across the ice and deftly overcoming sharp turns. Where is the Bigfoot in a hurry and what is the Bigfoot waiting for? Especially to find answers to this question, we shot a commercial about Continental tires on the ice of Lake Baikal.