REDKEDS pasted 1000 bright ads around Moscow. Outwardly, they look like advertisements for products and services placed on urban surfaces, but from copywriting it is clear that we are talking about the services of an advertising agency. Photos of ads went viral on social networks with the help of guerrilla marketing in industry and city telegram channels. Thus, the agency was able to draw attention to its own brand, evaluate the effectiveness of print advertising as a PR tool, and find employees.