White Square | Белый Квадрат



Cardboard Media

Advertised product

Yandex Market


If people order delivery more and more often, we can use this trend to make a change. In July 2021, we have turned ordinary shipping packaging into an impact platform. By putting messages from cardboard signs used by homeless people into delivery boxes, we helped their words reach tens of thousands of homes every day. «Every little bit helps», «Help homeless from home», «Help with clothes» or «Good deed will fit here», — one of these messages on the box engages people into a simple act of help — to fill this box with some necessities for homeless people and to send it for free. We have added a special feature so that people can reuse the shipping boxes by sending clothes and other necessities to the homeless for free.