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Tours to Cultures

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Yandex Travel


It feels like each passing year ups the stress ante. No sooner had the pandemic begun to fade away, than 2022 threw oil on the fires of anxiety. And finding a happy place is getting harder – traveling, a time-tested way to recharge is barely an option. As we look for ways to cope, Yandex Travel decided to bring traveling to you, inspiring people with new places in the country. And for those who could not get away right now, we have made virtual trips. Introducing Tours to Cultures. There are three parts to the project: A pajama collection decorated with folk designs found in museums and made in collaboration with local clothing brands. A playlist with lullabies found in cultural centers and sung by folk artists and linguistic and cultural natives accompanied by folk instruments, local nature, and ambient music. A site with different soothing traditions of nationalities living in Russia. With the help of interviews with cultural experts, we studied 15 different nationalities. The project and all the research we did came to fruition in the site, which has detailed information about soothing traditions, practices, cuisine, architecture, locales, and attractions for every nationality. Even the editors who helped us compile the information on the site have lived in the areas and spent time with the cultures. The project site garnered a million visitors over the first month, with more than 800,000 listening to the lullabies. As a result, there was a 50% bump in demand for tourism to go along with 33% more hotel reservations in those regions. https://travel.yandex.ru/special/tours-to-cultures/