As part of Xiaomi brand building campaign implementation, a task was to create a video that would highlight a whole range of brand’s focus products seamlessly – from electric scooters to robot vacuum cleaners (with emphasis on the new Xiaomi 11T flagship smartphone), as well as to form the image of the brand as a lovemark among consumers. A non-linear storyline with 7 different portrayals of love is revealed through different Xiaomi products – a physician, remotely dimming the lights in the room where his mom fell asleep; a granddaughter printing a photo on a portable printer for her grandfather to include in a family photo album; or a young man, riding an electric scooter to meet his girlfriend – love through spaces, distances, and electric signals. Cinematography with extreme close ups helps convey emotions and demonstrate characters’ intimacy, while interesting optical solutions with camera rotations add dynamics to the narrative, telling the story of a modern technological brand with contemporary visual language.