On this project we had 2 tasks: to unify how style works on different media — from print advertising to branded cars, and to leave the key visual metaphor for the logo and company name — "Window Continent". We used a simple geometric shape in the logotype — it is both a window, so familiar to our eyes, and the letter "O" from the company name. Further development of the style was built on the basis of this rectangle. Flyers and brochures look like real houses or doors, with photos and text acting as windows. The identity turned out to be concise and simple enough to be scaled to various media.