Having analysed the lifestyle of the core audience, we formed several interesting insights: - The topic of art attracts more and more interest, especially among young and progressive - We see the demand of people to get home art objects - Millennials actively support projects with local artists and influencers Then we decided to enter the territory of contemporary art. We have pulled 3 significant persons of the modern design community: Art group ADED, Artist Sasha Frolova, Architect Eduard Eremchuk. Furthermore with each of them was created a collection of 3 unique interior design items. As a result, there are 9 items turned out as promotional content for the project. These items could not be bought with money, but could be purchased in exchange for bonuses from SberSpasibo. In popular shopping centers in Moscow, where you could meet our core audience, we installed special vending machines with items from the collection. At the same time, each machine had a unique design dedicated to the theme of the artist.