Every visual in this campaign was baked and shot inside a real oven – using a unique built-in heat resistant oven camera. Miele let people share their warmest words for their loved ones in a new more meaningful way. We took real bloggers and their messages, and turned the words into hand-crafted lettering made out of real food. And then we used Miele’s FoodView function that lets you see what’s inside your oven through a camera – and took photos of the messages with it to get a unique angle.