The basis of the communication is a demonstration of the advantages of the Stihl chainsaw: a proven and long-lasting equipment that does its job without requiring special skills and maintenance. Stihl chainsaws are a reliable equipment that is working and working. Working and working. Working and working. Text on billboards: "Sawing and sawing, sawing and sawing, sawing and sawing.... ..I can't do it anymore, but it is sawing and sawing, sawing and sawing, sawing and sawing."