insight During lockdown, everything from work to snacking became all about comfort. Grandma’s blanket level of comfort. idea to make the brand the mood-setter on the couch that it was before we partnered with our comf-developers at Goloka Wear to produce a new kind of utility apparel - comfywear. execution using the communication strategy that mirrored real clothing lines we introduced the moodie.hoodie. its front-facing silicon-plated hood means that the aroma and taste of warm fries is always just a t-rex hand away while you’re watching Netflix. because we never want to see a fry-less moodie.hoodie, we made it so that all owners of the merch have an endless lifetime supply of free fries from Skapto.