EPICA announced a redesign of its packaging. The EPICA brand originated in 2017; five years later, the market has changed — its competitors began to adapt to the new benchmark in the category, launching new flavor combos and rethinking their approach to visual design. It was time to consider where to go next, reinventing the rules along the way. The branding studio stood before a difficult task: how to improve EPICA even more while maintaining audience familiarity and its unique character. How do you convey that your selling point is flavor, when every other yogurt on the shelf now also puts flavor front and center? Instead of photorealistic images on the packaging that simply showed audience the flavor, we offered bright, boldly stylized illustrations that brought flavor to a new level — infused it with emotions. EPICA has always emphasized that it’s made by people, for people. Now the packaging itself conveys this: original illustrations reflect the brand’s creative spirit, its will to change, experiment and offer new experiences. This is what makes the brand a trendsetter in the category again.