For the advertising campaign for the brand «Mnogo Lososya», we came up with a simple, understandable idea - to visually and on a large scale show the surprise of the number of dishes with salmon and not only, from the varied menu and quality. Outdoor advertising with the text «Mnooooooogo Lososya» was placed on the facades of the Moscow House of Books, poster stands, digital billboards and city boards. Also, in parallel with special projects, the creative is distributed on the radio and OLV. The main goal of the campaign was to increase awareness of the brand, stand out from the rest of the city's advertising and create awareness of «Mnogo Lososya» as an open brand with a sense of humor. This campaign organically reaches its target client and clearly proves that you can continue to surprise the audience and feed them delicious fish even in a market that plays by completely different rules.