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Name

Nike & Motility. Sports without exception

Advertised product

Nike hand prostheses

idea

Children with physiological disabilities want and can play sports, but schools and coaches are afraid to work with them - they do not have enough information. Parents of ordinary children are biased towards inclusive groups. There is a widespread stereotype about the need for specialized sections. As a result, parents of children without arms do not even think about sports, believing that this is impossible. Nike and Motorika teamed up to help coaches and schools across Russia make inclusive classes a common practice. We shot a video for this campaign. The number of coaches and sports schools on the Sport Without Exceptions portal has exceeded 300 people and is growing further, families make decisions about prosthetics and find sports sections for their children throughout Russia.