We know for sure: the right tire can change everything. We made a video about Continental's winter non-studded tires on Lake Baikal with a bigfoot in the title role. Ice is a severe test for non-studded tires, and metaphor is in some ways the only way for us to understand or comprehend the world, which is why we chose the image of Bigfoot. In the video, he waits for someone for a long time, and in contrast to his measured life, there are shots of a car rushing at high speed across the ice and deftly overcoming sharp turns. Where the Bigfoot is in a hurry and what the Bigfoot is waiting for - all this is in the Continental commercial, which we filmed on the ice of Lake Baikal.