Green Love — an eco-brand of household cleaning products, which provides certified eco-friendly home care products, created on the basis of naturally-occurring plant components and designed for daily use and maintaining cleanliness in the house. The name itself — Green Love — speaks about endless love for the world. The focus of the brand is changeless quality, efficiency of cleaning products and their complete safety for humans, animals and the environment. Our team had a great purpose — to rebrand the products of TM Green Love. It was necessary to find insights to create an emotional connection with the consumer, reflect the attributes and advantages of an eco-brand in the design, increase brand awareness in the federal marketplace, increase the attractiveness of products for consumers, show an eco-friendly approach to product creation, a careful attitude to the planet and all the functional and ideological advantages of the brand. The fact is that people are ready to buy environmentally friendly products. However, they often do not have time to read the information on the sticker and look for claims and certification marks. Therefore, it was decided to make a completely green package, with a great logo occupying most of the front space of the package. The inscription is soft and tender, like grass. Fruits, plants and foam – all the shapes that we see on the packaging are taken from nature. In such a simple way, the packaging design at first glance grabs consumer’s attention on environmental friendliness of the products. As a result, we have a brand that speaks about love and care for yourself, your loved ones and the planet. The packaging design translates the naturalness of the components for home care and the unique character of the brand – soft and strong. The logo's lettering is inspired by the delicate interweaving of leaves and the gentle curves of branches, showing delicacy and care. The dominant green color symbolizes natural strength, reminding of pleasant sunny meadows and endless fields. The design is simple and at the same time attractive to inspire people to love.