TikTok for St Petersburg Metro Have you ever visited metro in the night-time? Have you ever traveled in the metro train driver cabin? Nothing is impossible with @spbmetro TIKTOK The 40 videos created for the official TikTok channel of St Petersburg Metro tell about the life of the world’s deepest and one of the most beautiful metro systems in the world. The grotesque TikTok-style videos tell about safety rules and rules of conduct (things that are important for the passengers) and lift the veil about the numerous legends related to the St Petersburg Metro. St Petersburg Metro is a true underground museum. Its stations are decorated with mosaics, bas-reliefs, sculptures, and stained-glass panels. Many stations make you feel like inside a palace. The rich decorations hide a whole city inside the city which is accessible by staff only. St Petersburg Metro keeps pace with the times and it shows to its young audience what is behind its scenes. The videos make you see how the metro works. Besides, the videos show from inside how this high-security facility works, i.e. what happens inside the tunnels in the night-time, what do the train drivers do at work, what is located inside the escalators, how do they wash trains, and where do they store the lost things. The content also covers the rules of conduct. The Metro team members tell about safety rules and what is to be done in emergency cases, e.g. in case someone falls on the rail-track or someone drops the phone there. 40 videos in just 6 days: our creative team has completed the full production cycle that includes writing scenarios, shooting (and making all the necessary arrangements for that) as well as editing. Some videos involve professional actors while others Metro staff members. This is a story of successful cooperation between the shooting team and the customer who act promptly and jointly to deliver videos. What’s going on in the metro tunnels at night-time? How do they wash trains? What is located inside the escalators? What do the train drivers do at work? Metro by night: what does it look like? How many rails are there? What is the most ‘green’ station? Where do they store the lost things? What are the rules of conduct for Metro? What are the must-know safety rules? What does the ‘lesson of politeness’ mean? Video content @spbmetro was widely covered by both federal and regional media. The social media page has more than 30K followers.