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«Department Store» is a section of Russian fashion brands on Yandex.Market

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Yandex Market is a marketplace for goods of various categories. Recently, the Market has a new section for fashion brands from Russia called «Department Store». The local fashion industry is still too young and little known, so the goal of the «Department Store» is not only to acquaint a wide audience with the clothes of young designers, but also with them themselves. We got the designers together, asked them to dress up in their brands, and then held a battle show. They each had a few seconds in front of the camera to show themselves and their work. The video contains a visual metaphor: the figures of designers in space form three «walls» of a virtual store, because «Department Store» is people and their ideas. The viewer becomes the fourth «wall», which, as it were, encloses the space of the «Department Store». In music, we use the techniques of the Vogue Dance genre to set the tone of the battle. And the hyperpop elements make the sound more playful.