Derbent. City of stories А city brand development within the framework of the proposed concept «City of stories», reflecting the Derbent’s rich cultural and historical heritage. Creating of an original font and logotype based on the form of the ancient Derbent’s streets and also patterns based on the shape of the Derbent fortress complex ancient gates. Designing a brand book with a complete list of rules and recommendations for using of graphic elements and visual images in advertising and image communication.