The Chinese word “ Niu Nai” (the milk of cows) shows a strong connection between cow and milk, indicating there won’t be milk without cows. Nowadays, however, things are changing and milk can also be produced by oats. In the advertising poster, we have replaced the usual scene where cows are being milked with the scene where the large and beautiful oats are being milked by farmers. The purpose of the dramatic advertising design is to convert the stereotyped perceptions of consumers and convince them also milk can be produced by oats. It is St Hubert Oat Milk.