В шорт-листы международного фестиваля креативности "Белый Квадрат" вошли:
CREATIVE
F. FILM
F1 TV / Screens
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan, Kazakhstan
Series of entries "The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens", agency Ogilvy Thailand, Thailand
entry Details that matter, agency Voskhod for peace, Russia
Series Everyone's watching - entries Gangster movie, Vampire movie, Love movie, agency GForce/Grey, Kazakhstan
entry Stories that surprise, agency Zebra Hero, Russia
F2 Online
entry POMADELLA, agency SOCIALIST, Russia
entry Metaverrrrrrr, agency The Leo Burnett Group Thailand, Thailand
Series Rolton Stereotypes - entries Student, Professor, Margo, agency BBDO CA, Kazakhstan
entry Stories that surprise, agency Zebra Hero, Russia
entry Your business, agency Marvelous, Russia
F4 Film for non-profit / charity
entry The Step Cracker, agency Dentsu Creative Portugal
entry There Is No Torture In Russia, agency Zebra Hero, Russia
entry We will become better, agency Voskhod for peace, Russia
P. PRINT
P1 Print
entry The Bigger Crash, agency Jung von Matt, Germany
R. RADIO & AUDIO
R1 Radio & Streaming
entry There Is No Torture In Russia, agency Zebra Hero, Russia
O. OUTDOOR
O4 Ambient
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
K. INTEGRATED
K2 Digital Campaign
entry Real Street Style, agency GUT, Argentina
entry Nothingwhopper, agency Nectarin, Russia
K5 Brand Loyalty Campaign
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan
K6 Breakthrough on a Budget
entry Beer Ballet, agency Voskhod for peace, Russia
K7 Selfpromo
entry Project Baby, agency Serviceplan Russia, Russia
K8 Creative Strategy
entry Swopbox, agency CJ WORX, Thailand
K9 Non-profit / charity campaign
entry #soundoff, agency proof., Bulgaria
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
entry No More Waiting, agency TBWA Thailand
entry The Movies That Made From Us, agency BBDO Bangkok, Thailand
entry POMADELLA, agency SOCIALIST, Russia
N5 Brand experience
entry Cowine Test, agency Kitchen, Russia
N6 Brand Integration & Sponsorships/Partnerships
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
N7 Non-profit / charity
entry We will become better, agency Voskhod for peace, Russia
entry There Is No Torture In Russia, agency Zebra Hero, Russia
U. CREATIVE USE OF MEDIA
U3 Print/Outdoor
entry The Eyeballs Heist, agency Wunderman Thompson Thailand
U5 Events
entry The driver's whistle, agency Agencija 101, Slovenia
U6 Digital & Mobile Platforms
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
U8 Non-profit/charity
entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand
entry The Act that Does Not Exist, agency Zebra Hero / SETTERS, Russia
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
entry TRA LA, agency This is Pacifica, Portugal
entry Tourist Brand Identity for the city of Kungur, agency Voskhod for peace, Russia
entry Sverdlovsk Philharmonic Identity, agency Voskhod for peace, Russia
B2 Rebrand / Refresh of an Еxisting Brand
entry ABAY KAZAKH STATE ACADEMIC OPERA AND BALLET THEATER BRANDING, agency SEED, Kazakhstan
entry "Subbota" (en. "Saturday"), agency Voskhod for peace, Russia
entry Spasibo!, agency Terminal Design Branding Agency, Russia
B3 Promotional Printed Materials
entry "Subbota" (en. "Saturday"), agency Voskhod for peace, Russia
entry Polar Pass, agency Art. Lebedev Studio, Russia
B4 Promotional Item Design
entry Facts to Taste, agency TDI GROUP, Belarus
B5 Brand Environment & Experience Design
entry ULTIMUM ASTRUM*, agency Volga Volga Brand Identity, Russia
B7 Design Craft
entry Engraved legend, agency Serviceplan Russia
entry Type Donation, agency White Rabbit Budapest, Hungary
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
entry Vika & Nika, agency Suprematika, Russia
entry f(t), agency Suprematika, Russia
entry Qur Code, agency Tataurov, Atlasov, Panfilova, Russia
entry Sarob, agency MA'NO Branding, Uzbekistan
X2 Packaging of non-food products
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
entry i2lfe, agency Suprematika, Russia
X3 Innovation in Рackaging
entry Swopbox, agency CJ WORX, Thailand
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
entry The Dyatlov Pass, agency Voskhod for peace, Russia
MARKETING EFFECTIVENESS
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
entry The Alternative Lebanon, agency Phenomena, Lebanon
entry Nike & Motility. Sports without exception, agency REDKEDS, Russia
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
E3 Brand Launch/re-launch Campaign
entry Garage Hardcore, agency AIDA Pioneer, Belarus
E4 Breakthrough on a Budget
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
MARKETING SERVICES
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
entry AI Anxiety Meter, agency Bruketa&Zinic&Grey, Croatia
A2 Brand Experience
entry Uber Secret Gig on Wheels, agency DPG Russia, Russia
entry Dirol Don't Drop, agency emg, Russia
А4 Consumer Engagement
entry The Eyeballs Heist, agency Wunderman Thompson Thailand, Thailand
entry Dirol Don't Drop, agency emg, Russia
entry Franck Beestro, agency Imago Ogilvy, Croatia
A5 Strategy
entry Swopbox, agency CJ WORX, Thailand
A8 Retail Promotions & Competitions
entry Advertising serial about the advertising game "Win an iPhone in My A1", agency Salmon Graphics, Belarus
A9 Sponsorship & Brand Partnership
entry Beer Ballet, agency Voskhod for peace, Russia
A10 Breakthrough on a Budget
entry Language Buff, agency Grape, Russia
entry Footprints of Extinction, agency Inbrax, Chile
A11 Non-profit / charity
entry Facts to Taste, agency TDI GROUP, Belarus
C. PR
C1 PR Practices & Technics
entry Franck Beestro, agency Imago Ogilvy, Croatia
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
C4 Use of Events & Stunts
entry Uber Secret Gig on Wheels, agency DPG Russia, Russia
C6 Campaign
entry Shot On a Miele Oven, agency Serviceplan Russia
C8 Sponsorship & Brand Partnership
entry Swopbox, agency CJ WORX, Thailand
C9 Real-time Response
entry Nothingwhopper, agency Nectarin, Russia
C10 Breakthrough on a Budget
entry Beer Ballet, agency Voskhod for peace, Russia
C11 Non-profit / charity
entry Anti-marking, agency Voskhod for peace, Russia
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
H. DIRECT
H1 Channels
entry The Last Slide, agency Grape, Russia
H6 Breakthrough on a Budget
entry The Last Slide, agency Grape, Russia
H7 Non-profit / charity
entry Anti-marking, agency Voskhod for peace, Russia
entry Facts to Taste, agency TDI GROUP, Belarus
entry the resume that makes the difference, agency digitouch mktg, Italy
CS. CAMPAIGNS: SECTORS
CS1 Food & Drink
entry Dirol Don't Drop, agency emg, Russia
CS3 Consumer Durables
entry Real Street Style, agency GUT, Argentina
entry Shot On a Miele Oven, agency Serviceplan Russia
CS6 Retail, e-commerce
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
entry Nothingwhopper, agency Nectarin, Russia
CS9 Media / Entertainment
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
CS10 Non-profit/Charity
entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand
entry The Act that Does Not Exist, agency SETTERS and Zebra Hero, Russia
I. INNOVATIONS
I1 Innovations
entry Anti-marking, agency Voskhod for peace, Russia
MEDIA
V. CHANNELS
V4 Ambient Media
entry The Eyeballs Heist, agency Wunderman Thompson Thailand, Thailand
V6 Digital Platforms
entry Space Music, agency Voskhod for peace, Russia
V9 Technology
entry Real Street Style, agency GUT, Argentina
V10 Branded content
entry The Movies That Made From Us, agency BBDO Bangkok, Thailand
V11 Non-profit / charity
entry Anti-marking, agency Voskhod for peace, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
entry LG Service – The Most Reliable Tutorial, agency SEED, Kazakhstan
W3 Excellence in Media Engagement
entry Real Street Style, agency GUT, Argentina
M. MEDIA CAMPAIGN
M3 Influencer Campaign
entry Followers Production, agency Cheil Russia
DIGITAL
D. DIGITAL
D1 Websites
entry Space Music, agency Voskhod for peace, Russia
entry The Dyatlov Pass, agency Voskhod for peace, Russia
D3 Pre-rolls
entry LG Service – The Most Reliable Tutorial, agency SEED, Kazakhstan
entry Stories that surprise, agency Zebra Hero, Russia
D5 Digital Campaign
entry J.Hardy, agency AIDA Pioneer, Belarus
entry Tours to Cultures, Yandex creative studio "7.47", Russia
entry Nothingwhopper, agency Nectarin, Russia
D6 Native Advertising
entry Language Buff, agency Grape, Russia
D7 Branded tech and innovations
entry HAUTE COUTURE, agency SOCIALIST, Russia
D8 Digital Craft
entry The Metavisual, agency &play, Bulgaria
entry Space Music, agency Voskhod for peace, Russia
entry The Dyatlov Pass, agency Voskhod for peace, Russia
D9 Non-profit / charity
entry Anti-marking, agency Voskhod for peace, Russia
entry VKHUTEMAS.ACADEMY, agency Red Collar, Russia
G. MOBILE
G2 Apps
entry Mikhailovsky Theater, agency Touch Instinct, Russia
G4 AR / VR / 360º videos
entry Footprints of Extinction, agency Inbrax, Chile
G7 Mobile Tech and Innovations
entry Poetry All Around, agency Yandex Creative Studio "7.47", Russia
G8 Non-profit / charity
entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand
SI. SOCIAL & INFLUENCER
SI1 Social Campaigns
entry Shot On a Miele Oven, agency Serviceplan Russia
entry The Craziest Test Drive, agency Cheil Russia
SI2 Co-creation & Users Generated Content
entry Make AI-Generated Art, Not Human-Generated War, agency Pristop d.o.o., Slovenia
SI4 Influencer Campaign
entry The Craziest Test Drive, agency Cheil Russia, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
entry Real Street Style, agency GUT, Argentina
T6 Non-profit / charity
entry Domestic violence statistics. Now you see., agency FCB ARTGROUP Almaty, Kazakhstan
CRAFT
J. FILM CRAFT
J1 Direction
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan
entry We will become better, agency Voskhod for peace, Russia
entry There Is No Torture In Russia, agency Zebra Hero, Russia
entry Stories that surprise, agency Zebra Hero, Russia
J2 Script
entry Everyone's watching. Love movie, agency GForce/Grey, Kazakhstan
entry There Is No Torture In Russia, agency Zebra Hero, Russia
entry Stories that surprise, agency Zebra Hero, Russia
J3 Art Direction
entry There Is No Torture In Russia, agency Zebra Hero, Russia
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan, Kazakhstan
Series Rolton Stereotypes - entries Student, Professor, Margo, agency BBDO CA, Kazakhstan
entry Details that matter, agency Voskhod for peace, Russia
J4 Cinematography
entry Anyone can grow!, agency FCB Artgroup Tashkent, Uzbekistan
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan
entry We will become better, agency Voskhod for peace, Russia
J5 Editing
entry There Is No Torture In Russia, agency Zebra Hero, Russia
J6 Use of Music & Sound Design
entry We will become better, agency Voskhod for peace, Russia
entry There Is No Torture In Russia, agency Zebra Hero, Russia
J7 Animation
entry There Is No Torture In Russia, agency Zebra Hero, Russia
J8 Visual effects
entry Details that matter, agency Voskhod for peace, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
entry Type Donation, agency White Rabbit Budapest, Hungary
Y2 Art Direction
entry Sverdlovsk Philharmonic Identity, agency Voskhod for peace, Russia
Y3 Illustration
entry Pheasant, agency Aritmija, Slovenia
Y4 Photography
entry The Bigger Crash, agency Jung von Matt, Germany
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
entry There Is No Torture In Russia, agency Zebra Hero, Russia
MASS MEDIA CONTEST
L. COMMUNICATION
L1 Film
entry A girl with crayons, agency Saatchi&Saatchi Ljubljana, Slovenia
entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan
entry Xiaomi - It's all about love, agency PRT, Russia
entry Anyone can grow!, agency FCB Artgroup Tashkent, Uzbekistan
entry Stories that surprise, agency Zebra Hero, Russia
entry The Step Cracker, agency MSTF Partners, Portugal
L2 Print&Outdoor
entry The Eyeballs Heist, agency Wunderman Thompson Thailand
entry Change here and on the road, агентство LOGA BIGA, Belarus
entry VOLVO - FOR THE NEW GENERATION, agency Doping Creative Agency, Armenia
L3 Radio&Audio
entry Bedtime Fairy Tales about peer violence, agency SHIFT, Slovenia
entry Ideas That Change, agency Serviceplan Russia
L4 Branded Content
entry Girl From Nowhere, agency SOUR Bangkok, Thailand
entry Advertising serial, agency Salmon Graphics, Belarus
entry The Movies That Made From Us, agency BBDO Bangkok, Thailand
L5 Communication Design
entry Facts to Taste, agency TDI GROUP, Belarus
entry Cactus, agency AIDA Pioneer, Belarus
entry VODA, agency Salmon Graphics, Belarus
MD. DIGITAL & MOBILE
MD1 Digital Tools
entry AI Anxiety Meter, agency Bruketa&Zinic&Grey, Croatia
entry Real Street Style, agency GUT, Argentina
MD2 Mobile Tools
entry The driver's whistle, agency Agencija 101, Slovenia
entry Santa's Call , agency ZOO agencija, Croatia
MD4 Social & Influencer Campaign
entry be yourself, agency proof., Bulgaria
entry British Update, agency LOGA BIGA, Belarus
entry The Craziest Test Drive, agency Cheil Russia, Russia
MA. REACH
MA1 Brand Experience & Activation
entry IN CHARGE DURING THE NIGHT, agency Agencija 101 d.o.o., Slovenia
entry Franck Beestro, agency Imago Ogilvy, Croatia
MA2 PR
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
MA3 Direct
entry Facts to Taste, agency TDI GROUP, Belarus
entry Someone is trying to transfer $ 10 off from your account!, agency Ruport, Russia
MK. INTEGRATED CAMPAIGNS
MK5 Selfpromo
entry Hodit-Brodit, agency AIDA Pioneer, Belarus
S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety
entry Change here and on the road, agency LOGA BIGA, Belarus
entry Braille Stories, agency GREYnJ UNITED, Thailand
entry Type Donation, agency White Rabbit Budapest, Hungary
S2 Environment
entry Swopbox, agency CJ WORX, Thailand
S4 Social Projects
entry Bedtime Fairy Tales about peer violence, agency SHIFT, Slovenia
entry ONE-SHOE PROJECT, agency Heaven&Hell, China
entry Tours to Cultures, agency Yandex creative studio "7.47", Russia
entry Kindness between the lines, agency Nectarin, Russia
S5 Prosperity
entry #choosetovote, agency proof., Bulgaria
S6 COVID-19 Communications
entry Nothingwhopper, agency Nectarin, Russia
S7 Other Projects
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan
entry Bedtime stories from Metalloinvest: how a mining and metallurgy company and a creative agency solved the problem of parents' night shifts, agency Radar, Russia
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety
entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand
entry LIFE CAN CHANGE YOU, agency AMEN ARGENTINA
SN3 Gender Equality
entry Domestic violence statistics. Now you see., agency FCB ARTGROUP Almaty, Kazakhstan
SN4 Social Projects
entry Facts to Taste, agency TDI GROUP, Belarus
entry There Is No Torture In Russia, agency Zebra Hero / SETTERS, Russia
SN6 Covid-19 Communications
entry Cardboard Media, agency Yandex Magic Camp, Russia
SN7 Other Projects
entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China
entry #soundoff, agency proof., Bulgaria
Победители Фестиваля будут объявлены 22 декабря 2022.