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ОБЪЯВЛЕНЫ ШОРТ-ЛИСТЫ МЕЖДУНАРОДНОГО ФЕСТИВАЛЯ КРЕАТИВНОСТИ «БЕЛЫЙ КВАДРАТ» 2022

19.12.2022

В шорт-листы международного фестиваля креативности "Белый Квадрат" вошли:

CREATIVE

F. FILM

F1 TV / Screens

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan, Kazakhstan

Series of entries "The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens", agency Ogilvy Thailand, Thailand

entry Details that matter, agency Voskhod for peace, Russia

Series Everyone's watching - entries Gangster movie, Vampire movie, Love movie, agency GForce/Grey, Kazakhstan

entry Stories that surprise, agency Zebra Hero, Russia

F2 Online

entry POMADELLA, agency SOCIALIST, Russia

entry Metaverrrrrrr, agency The Leo Burnett Group Thailand, Thailand

Series Rolton Stereotypes - entries Student, Professor, Margo, agency BBDO CA, Kazakhstan

entry Stories that surprise, agency Zebra Hero, Russia

entry Your business, agency Marvelous, Russia

F4 Film for non-profit / charity

entry The Step Cracker, agency Dentsu Creative Portugal

entry There Is No Torture In Russia, agency Zebra Hero, Russia

entry We will become better, agency Voskhod for peace, Russia

P. PRINT

P1 Print

entry The Bigger Crash, agency Jung von Matt, Germany

R. RADIO & AUDIO

R1 Radio & Streaming

entry There Is No Torture In Russia, agency Zebra Hero, Russia

O. OUTDOOR

O4 Ambient 

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

K. INTEGRATED

K2 Digital Campaign

entry Real Street Style, agency GUT, Argentina

entry Nothingwhopper, agency Nectarin, Russia

K5 Brand Loyalty Campaign

entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

K6 Breakthrough on a Budget

entry Beer Ballet, agency Voskhod for peace, Russia

K7 Selfpromo

entry Project Baby, agency Serviceplan Russia, Russia

K8 Creative Strategy

entry Swopbox, agency CJ WORX, Thailand

K9 Non-profit / charity campaign

entry #soundoff, agency proof., Bulgaria

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

entry No More Waiting, agency TBWA Thailand

entry The Movies That Made From Us, agency BBDO Bangkok, Thailand

entry POMADELLA, agency SOCIALIST, Russia

N5 Brand experience

entry Cowine Test, agency Kitchen, Russia

N6 Brand Integration & Sponsorships/Partnerships

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

N7 Non-profit / charity

entry We will become better, agency Voskhod for peace, Russia

entry There Is No Torture In Russia, agency Zebra Hero, Russia

U. CREATIVE USE OF MEDIA

U3 Print/Outdoor

entry The Eyeballs Heist, agency Wunderman Thompson Thailand

U5 Events

entry The driver's whistle, agency Agencija 101, Slovenia

U6 Digital & Mobile Platforms

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

U8 Non-profit/charity

entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand

entry The Act that Does Not Exist, agency Zebra Hero / SETTERS, Russia

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

entry TRA LA, agency This is Pacifica, Portugal

entry Tourist Brand Identity for the city of Kungur, agency Voskhod for peace, Russia

entry Sverdlovsk Philharmonic Identity, agency Voskhod for peace, Russia

B2 Rebrand / Refresh of an Еxisting Brand

entry ABAY KAZAKH STATE ACADEMIC OPERA AND BALLET THEATER BRANDING, agency SEED, Kazakhstan

entry "Subbota" (en. "Saturday"), agency Voskhod for peace, Russia

entry Spasibo!, agency Terminal Design Branding Agency, Russia

B3 Promotional Printed Materials

entry "Subbota" (en. "Saturday"), agency Voskhod for peace, Russia

entry Polar Pass, agency Art. Lebedev Studio, Russia

B4 Promotional Item Design

entry Facts to Taste, agency TDI GROUP, Belarus

B5 Brand Environment & Experience Design

entry ULTIMUM ASTRUM*, agency Volga Volga Brand Identity, Russia

B7 Design Craft

entry Engraved legend, agency Serviceplan Russia

entry Type Donation, agency White Rabbit Budapest, Hungary

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

entry Vika & Nika, agency Suprematika, Russia

entry f(t), agency Suprematika, Russia

entry Qur Code, agency Tataurov, Atlasov, Panfilova, Russia

entry Sarob, agency MA'NO Branding, Uzbekistan

X2 Packaging of non-food products

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

entry i2lfe, agency Suprematika, Russia


X3 Innovation in Рackaging


entry Swopbox, agency CJ WORX, Thailand

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

entry The Dyatlov Pass, agency Voskhod for peace, Russia

MARKETING EFFECTIVENESS

E. MARKETING EFFECTIVENESS

E1 Short-term Creative Effectiveness

entry The Alternative Lebanon, agency Phenomena, Lebanon

entry Nike & Motility. Sports without exception, agency REDKEDS, Russia

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

E3 Brand Launch/re-launch Campaign

entry Garage Hardcore, agency AIDA Pioneer, Belarus

E4 Breakthrough on a Budget

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

MARKETING SERVICES

A. BRAND EXPERIENCE & ACTIVATION

A1 Channel / Medium

entry AI Anxiety Meter, agency Bruketa&Zinic&Grey, Croatia

A2 Brand Experience

entry Uber Secret Gig on Wheels, agency DPG Russia, Russia

entry Dirol Don't Drop, agency emg, Russia

А4 Consumer Engagement

entry The Eyeballs Heist, agency Wunderman Thompson Thailand, Thailand

entry Dirol Don't Drop, agency emg, Russia

entry Franck Beestro, agency Imago Ogilvy, Croatia

A5 Strategy

entry Swopbox, agency CJ WORX, Thailand

A8 Retail Promotions & Competitions

entry Advertising serial about the advertising game "Win an iPhone in My A1", agency Salmon Graphics, Belarus

A9 Sponsorship & Brand Partnership

entry Beer Ballet, agency Voskhod for peace, Russia

A10 Breakthrough on a Budget

entry Language Buff, agency Grape, Russia

entry Footprints of Extinction, agency Inbrax, Chile

A11 Non-profit / charity

entry Facts to Taste, agency TDI GROUP, Belarus

C. PR

C1 PR Practices & Technics

entry Franck Beestro, agency Imago Ogilvy, Croatia

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

C4 Use of Events & Stunts

entry Uber Secret Gig on Wheels, agency DPG Russia, Russia

C6 Campaign

entry Shot On a Miele Oven, agency Serviceplan Russia

C8 Sponsorship & Brand Partnership

entry Swopbox, agency CJ WORX, Thailand

C9 Real-time Response

entry Nothingwhopper, agency Nectarin, Russia

C10 Breakthrough on a Budget

entry Beer Ballet, agency Voskhod for peace, Russia

C11 Non-profit / charity

entry Anti-marking, agency Voskhod for peace, Russia

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

H. DIRECT

H1 Channels

entry The Last Slide, agency Grape, Russia

H6 Breakthrough on a Budget

entry The Last Slide, agency Grape, Russia

H7 Non-profit / charity

entry Anti-marking, agency Voskhod for peace, Russia

entry Facts to Taste, agency TDI GROUP, Belarus

entry the resume that makes the difference, agency digitouch mktg, Italy

CS. CAMPAIGNS: SECTORS

CS1 Food & Drink

entry Dirol Don't Drop, agency emg, Russia

CS3 Consumer Durables

entry Real Street Style, agency GUT, Argentina

entry Shot On a Miele Oven, agency Serviceplan Russia

CS6 Retail, e-commerce

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

entry Nothingwhopper, agency Nectarin, Russia

CS9 Media / Entertainment

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

CS10 Non-profit/Charity 

entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand

entry The Act that Does Not Exist, agency SETTERS and Zebra Hero, Russia

I. INNOVATIONS

I1 Innovations

entry Anti-marking, agency Voskhod for peace, Russia

MEDIA

V. CHANNELS

V4 Ambient Media

entry The Eyeballs Heist, agency Wunderman Thompson Thailand, Thailand

V6 Digital Platforms

entry Space Music, agency Voskhod for peace, Russia

V9 Technology

entry Real Street Style, agency GUT, Argentina

V10 Branded content

entry The Movies That Made From Us, agency BBDO Bangkok, Thailand

V11 Non-profit / charity

entry Anti-marking, agency Voskhod for peace, Russia

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

entry LG Service – The Most Reliable Tutorial, agency SEED, Kazakhstan

W3 Excellence in Media Engagement

entry Real Street Style, agency GUT, Argentina

M. MEDIA CAMPAIGN

M3 Influencer Campaign

entry Followers Production, agency Cheil Russia

DIGITAL

D. DIGITAL

D1 Websites

entry Space Music, agency Voskhod for peace, Russia

entry The Dyatlov Pass, agency Voskhod for peace, Russia

D3 Pre-rolls

entry LG Service – The Most Reliable Tutorial, agency SEED, Kazakhstan

entry Stories that surprise, agency Zebra Hero, Russia

D5 Digital Campaign

entry J.Hardy, agency AIDA Pioneer, Belarus

entry Tours to Cultures,      Yandex creative studio "7.47", Russia

entry Nothingwhopper, agency Nectarin, Russia

D6 Native Advertising

entry Language Buff, agency Grape, Russia

D7 Branded tech and innovations

entry HAUTE COUTURE, agency SOCIALIST, Russia

D8 Digital Craft

entry The Metavisual, agency &play, Bulgaria

entry Space Music, agency Voskhod for peace, Russia

entry The Dyatlov Pass, agency Voskhod for peace, Russia

D9 Non-profit / charity

entry Anti-marking, agency Voskhod for peace, Russia

entry VKHUTEMAS.ACADEMY, agency Red Collar, Russia

G. MOBILE

G2 Apps

entry Mikhailovsky Theater, agency Touch Instinct, Russia

G4 AR / VR / 360º videos

entry Footprints of Extinction, agency Inbrax, Chile

G7 Mobile Tech and Innovations

entry Poetry All Around, agency Yandex Creative Studio "7.47", Russia

G8 Non-profit / charity

entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand

SI. SOCIAL & INFLUENCER

SI1 Social Campaigns

entry Shot On a Miele Oven, agency Serviceplan Russia

entry The Craziest Test Drive, agency Cheil Russia

SI2 Co-creation & Users Generated Content

entry Make AI-Generated Art, Not Human-Generated War, agency Pristop d.o.o., Slovenia

SI4 Influencer Campaign

entry The Craziest Test Drive, agency Cheil Russia, Russia

T. CREATIVE DATA

T1 Data-enhanced Creativity

entry Real Street Style, agency GUT, Argentina

T6 Non-profit / charity

entry Domestic violence statistics. Now you see., agency FCB ARTGROUP Almaty, Kazakhstan

CRAFT

J. FILM CRAFT

J1 Direction

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan

entry We will become better, agency Voskhod for peace, Russia

entry There Is No Torture In Russia, agency Zebra Hero, Russia

entry Stories that surprise, agency Zebra Hero, Russia

J2 Script

entry Everyone's watching. Love movie, agency GForce/Grey, Kazakhstan

entry There Is No Torture In Russia, agency Zebra Hero, Russia

entry Stories that surprise, agency Zebra Hero, Russia

J3 Art Direction

entry There Is No Torture In Russia, agency Zebra Hero, Russia

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan, Kazakhstan

Series Rolton Stereotypes - entries Student, Professor, Margo, agency BBDO CA, Kazakhstan

entry Details that matter, agency Voskhod for peace, Russia

J4 Cinematography

entry Anyone can grow!, agency FCB Artgroup Tashkent, Uzbekistan

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan

entry We will become better, agency Voskhod for peace, Russia

J5 Editing

entry There Is No Torture In Russia, agency Zebra Hero, Russia

J6 Use of Music & Sound Design

entry We will become better, agency Voskhod for peace, Russia

entry There Is No Torture In Russia, agency Zebra Hero, Russia

J7 Animation

entry There Is No Torture In Russia, agency Zebra Hero, Russia

J8 Visual effects

entry Details that matter, agency Voskhod for peace, Russia

Y. PRINT & OUTDOOR CRAFT

Y1 Typography

entry Type Donation, agency White Rabbit Budapest, Hungary

Y2 Art Direction

entry Sverdlovsk Philharmonic Identity, agency Voskhod for peace, Russia

Y3 Illustration

entry Pheasant, agency Aritmija, Slovenia

Y4 Photography

entry The Bigger Crash, agency Jung von Matt, Germany

Z. EXCELLENCE IN RADIO & AUDIO

Z1 Excellence in Radio & Audio

entry There Is No Torture In Russia, agency Zebra Hero, Russia

MASS MEDIA CONTEST

L. COMMUNICATION

L1 Film

entry A girl with crayons, agency Saatchi&Saatchi Ljubljana, Slovenia

entry Sound to see. Color to hear, agency Cheil Worldwide Kazakhstan

entry Xiaomi - It's all about love, agency PRT, Russia

entry Anyone can grow!, agency FCB Artgroup Tashkent, Uzbekistan

entry Stories that surprise, agency Zebra Hero, Russia

entry The Step Cracker, agency MSTF Partners, Portugal

L2 Print&Outdoor

entry The Eyeballs Heist, agency Wunderman Thompson Thailand

entry Change here and on the road, агентство LOGA BIGA, Belarus

entry VOLVO - FOR THE NEW GENERATION, agency Doping Creative Agency, Armenia

L3 Radio&Audio

entry Bedtime Fairy Tales about peer violence, agency SHIFT, Slovenia

entry Ideas That Change, agency Serviceplan Russia

L4 Branded Content

entry Girl From Nowhere, agency SOUR Bangkok, Thailand

entry Advertising serial, agency Salmon Graphics, Belarus

entry The Movies That Made From Us, agency BBDO Bangkok, Thailand

L5 Communication Design

entry Facts to Taste, agency TDI GROUP, Belarus

entry Cactus, agency AIDA Pioneer, Belarus

entry VODA, agency Salmon Graphics, Belarus

MD. DIGITAL & MOBILE

MD1 Digital Tools

entry AI Anxiety Meter, agency Bruketa&Zinic&Grey, Croatia

entry Real Street Style, agency GUT, Argentina

MD2 Mobile Tools

entry The driver's whistle,  agency Agencija 101, Slovenia

entry Santa's Call    , agency ZOO agencija, Croatia

MD4 Social & Influencer Campaign

entry be yourself, agency proof., Bulgaria

entry British Update, agency LOGA BIGA, Belarus

entry The Craziest Test Drive, agency Cheil Russia, Russia

MA. REACH

MA1 Brand Experience & Activation

entry IN CHARGE DURING THE NIGHT, agency Agencija 101 d.o.o., Slovenia

entry Franck Beestro, agency Imago Ogilvy, Croatia

MA2 PR

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

MA3 Direct

entry Facts to Taste, agency TDI GROUP, Belarus

entry Someone is trying to transfer $ 10 off from your account!, agency Ruport, Russia

MK. INTEGRATED CAMPAIGNS

MK5 Selfpromo

entry Hodit-Brodit, agency AIDA Pioneer, Belarus

S. CHANGE FOR GOOD. BRANDS

S1 Health & Safety

entry Change here and on the road, agency LOGA BIGA, Belarus

entry Braille Stories, agency GREYnJ UNITED, Thailand

entry Type Donation, agency White Rabbit Budapest, Hungary

S2 Environment

entry Swopbox, agency CJ WORX, Thailand

S4 Social Projects

entry Bedtime Fairy Tales about peer violence, agency SHIFT, Slovenia

entry ONE-SHOE PROJECT, agency Heaven&Hell, China

entry Tours to Cultures, agency Yandex creative studio "7.47", Russia

entry Kindness between the lines, agency Nectarin, Russia

S5 Prosperity

entry #choosetovote, agency proof., Bulgaria

S6 COVID-19 Communications

entry Nothingwhopper, agency Nectarin, Russia

S7 Other Projects

entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

entry Bedtime stories from Metalloinvest: how a mining and metallurgy company and a creative agency solved the problem of parents' night shifts, agency Radar, Russia

SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT

SN1 Health & Safety

entry Hello Good Day, agency Dentsu Creative/ Dentsu One (Bangkok), Thailand

entry LIFE CAN CHANGE YOU, agency AMEN ARGENTINA

SN3 Gender Equality

entry Domestic violence statistics. Now you see., agency FCB ARTGROUP Almaty, Kazakhstan

SN4 Social Projects

entry Facts to Taste, agency TDI GROUP, Belarus

entry There Is No Torture In Russia, agency Zebra Hero / SETTERS, Russia

SN6 Covid-19 Communications

entry Cardboard Media, agency Yandex Magic Camp, Russia

SN7 Other Projects

entry The Man Who Threw Away Golden Rice, agency Shanghai Tianyukong Advertising Co.,Ltd, China

entry #soundoff, agency proof., Bulgaria

Победители Фестиваля будут объявлены 22 декабря 2022.

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